Enhancing Student Satisfaction through Service Quality and Perceived Value in Islamic Boarding Schools
1Wisnu Mahendri, 2Widji Astuti, 3Syaiful Arifin
1Postgraduate Program, University of Merdeka Malang, Malang, Indonesia
2,3University of Merdeka Malang, Malang, Indonesia
https://doi.org/10.47191/jefms/v7-i12-33
ABSTRACT:
This study aims to analyze the influence of service quality and perceived value on student satisfaction at Islamic boarding schools in Jombang Regency. Service quality includes three main dimensions, namely the quality of the physical environment, the quality of personal interaction, and the quality of results. The perceived value consists of five dimensions: functional value, emotional value, social value, epistemic value, and conditional value. Student satisfaction is measured based on learning programs and teaching methods. This study uses a quantitative approach with a survey method. The research sample amounted to 200 students who were selected using the proportional sampling technique. Data were collected through questionnaires and analyzed descriptively. The results of the study show that the quality of services is most affected by the quality of the physical environment, which includes learning facilities, dormitories, and worship facilities. The perceived value is most influenced by epistemic values, which reflect the students' curiosity in exploring religious knowledge. Meanwhile, student satisfaction is most influenced by learning programs that integrate Islamic values in each subject. This research makes academic and practical contributions, especially in the management of Islamic boarding schools to improve the quality of service and student satisfaction through strengthening Islamic educational values.
KEYWORDS:
Islamic Boarding School, Jombang, Perceived Value, Service Quality, Student Satisfaction,
REFERENCES:
1) Arango, V. A. (2014). Effect Of Perceived Value On Customer Satisfaction In Kenya: Comparative Analysis Of Public And Private University Students [KCA University]. http://41.89.49.13:8080/xmlui/handle/123456789/1395
2) Berry, L. L., Parasuraman, A., & Zeithaml, V. A. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1).
3) Biggs, J., & Tang, C. (2011). Teaching for quality learning at university. What the student does (4th Edn.). In Innovations in Education and Teaching International (Vol. 50, Issue 4). McGraw-Hill Education.
4) Brady, M. K., Cronin, J. J., & Brand, R. R. (2002). Performance-only measurement of service quality: A replication and extension. Journal of Business Research, 55(1), 17–31. https://doi.org/10.1016/S0148-2963(00)00171-5
5) Entwistle, N., & Ramsden, P. (2015). Understanding student learning. In Understanding Student Learning. Taylor and Francis. https://doi.org/10.4324/9781315718637/
6) Gardner, H. (2011). Frames of Mind. Basics Book.
7) Giantari, I. G. A. K., Nyoman Kerti YASA, N., Gde Raka SUKAWATI, T., & Setini, M. (2021). Student Satisfaction and Perceived Value on Word of Mouth (WOM) During the COVID-19 Pandemic: An Empirical Study in Indonesia. Journal of Asian Finance, 8(6), 1047–1056. https://doi.org/10.13106/jafeb.2021.vol8.no6.1047
8) Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis 6th Edition. Pearson Prentice Hall. New Jersey. humans: Critique and reformulation. Journal of Abnormal Psychology, 87(1).
9) Hattie, J., & Group, T. and F. (2009). Visible learning for teachers: Maximizing impact on learning. Routledge.
10) Kotler, P., & Keller, K. L. (2016). Marketing Mangement 15 th edition. In Pearson Education, Inc.
11) Nunkoo, R., Teeroovengadum, V., Ringle, C. M., & Sunnassee, V. (2020). Service quality and customer satisfaction: The moderating effects of hotel star rating. International Journal of Hospitality Management, 91. https://doi.org/10.1016/j.ijhm.2019.102414
12) Oliver, R. L. (2014). Satisfaction: A behavioral perspective on the consumer, Second edition. Satisfaction: A Behavioral Perspective on the Consumer, Second Edition, 1–519.
13) Osman, A. R., & Saputra, R. S. (2019). A pragmatic model of student satisfaction: a viewpoint of private higher education. Quality Assurance in Education, 27(2), 142–165. https://doi.org/10.1108/QAE-05-2017-0019
14) Pahrun, N. S., Karundeng, D. R., & Suyanto, M. A. (2023). Pengaruh Kualitas Interaksi, Kualitas Lingkungan Fisik Dan Kualitas Hasil Terhadap Kepuasan Pengguna Layanan Pemerintah Pada Bagian Umum Sekretariat Daerah Kabupaten Gorontalo. Journal Economy and Currency Study (JECS), 5(1), 92–104. https://doi.org/10.51178/jecs.v5i1.1360
15) Pakpahan, A. B., & Adhitya, W. R. (2023). PENGARUH BIAYA PENDIDIKAN, LOKASI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN SISWA PADA SMK PAB 2 HELVETIA. Jurnal Ekonomi, Bisnis Dan Manajemen, 2(2), 71–84. https://doi.org/10.58192/EBISMEN.V2I2.791
16) Prince, M. J., & Felder, R. M. (2006). Inductive Teaching and Learning Methods: Definitions, Comparisons, and Research Bases. Journal of Engineering Education, 95(2), 123–138. https://doi.org/10.1002/J.2168-9830.2006.TB00884.X
17) Prosser, M., & Trigwell, K. (1999). Understanding Learning and Teaching: The Experience in Higher Education. https://books.google.co.uk/books/about/Understanding_learning_and_teaching.html?id=aWydAAAAMAAJ&redir_esc=y%0Ahttps://books.google.co.uk/books?hl=en&lr=&id=2UHlAAAAQBAJ&oi=fnd&pg=PP1&dq=Prosser+and+Trigwell+(1999)+deep+learning&ots=CJG5cfEFYF&sig=448IrixS
18) Razinkina, E., Pankova, L., Trostinskaya, I., Pozdeeva, E., Evseeva, L., & Tanova, A. (2018). Student satisfaction as an element of education quality monitoring in innovative higher education institution. E3S Web of Conferences, 33. https://doi.org/10.1051/e3sconf/20183303043
19) Roy, S. K., Shekhar, V., Lassar, W. M., & Chen, T. (2018). Customer engagement behaviors: The role of service convenience, fairness and quality. Journal of Retailing and Consumer Services, 44. https://doi.org/10.1016/j.jretconser.2018.07.018
20) Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values: Discovery service for air force Institute of Technology. Journal of Business Research, 22(2), 159–170. https://doi.org/10.1016/0148-2963(91)90050-8
21) Spreng, R. A., Dixon, A. L., & Olshavsky, R. W. (1993). The Impact Of Perceived Value On Consumer Satisfaction. The Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 6.
22) Sumardin, S., Sabri, S., & Mustaqim, H. (2023). Analisis Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Universitas Ibnu Sina dalam Proses Perkuliahan. SEIKO: Journal of Management & Business, 6(1), 771–781. https://doi.org/10.37531/SEJAMAN.V6I1.4498
23) Tjiptono, F. (2015). Strategi Pemasaran, edisi keempat. In Edisi I. Yogyakarta: Andi.
24) Tjiptono, F. (2019). Strategi Pemasaran Prinsip dan Penerapan. In Yogyakarta: Penerbit Andi.
25) Woodruff, R. B. (1997). Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science, 25(2), 139–153. https://doi.org/10.1007/BF02894350/METRICS
26) Yorke, M., & Knight, P. (2003). Assessment, Learning and Employability. In Open University Press. McGraw-Hill Education. https://books.google.com/books/about/Assessment_Learning_And_Employability.html?hl=id&id=XZDlAAAAQBAJ
27) Yulia, Y. A., & Untoro, W. (2016). The Effect of Consumption Values to Repurchase Intention of Green Products. Jurnal Economia, 12(1), 83–96.
28) Yunas, H. A., Nasution, M. I. P., & Sundari, S. S. A. (2023). Pengaruh Kualitas Sistem Informasi, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Universitas Islam Negeri Sumatera Utara Pada Jasa Gojek. JUEB : Jurnal Ekonomi Dan Bisnis, 2(1), 22–26. https://doi.org/10.57218/JUEB.V2I1.509
29) Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2). https://doi.org/10.2307/1251929