JEFMS Journal

ABSTRACT:

This research aims to reveal the digitization of SMEs how they can continue to survive in the pandemic era and be sustainable. The analysis uses a qualitative case study approach based on semi-structured interviews that allow for personal, actual interpretation and a reduction in general explanations. Cases are selected based on established criteria for SMEs in Malang City. Data collection was carried out by exploring related SMEs social media sites, direct observation of offline stores and candid interviews with business owners. SMEs selected according to the criteria set to be the object of research are Serena Cookies, Cornelia and Anda Cookies. The study results revealed that the SMEs studied were able to survive in the pandemic era with relatively stable business conditions. The business management carried out is with online and offline management models, which require the digitization capability of each business manager. The results of this study can be a reference for managing SMEs businesses engaged in the food industry sector, how to order online and offline to continue to survive not only during the pandemic but further for long-term business sustainability by continuing to improve their digital capabilities.

KEYWORDS:

Digitalization, Resilience, Sustainability, Pandemic

REFERENCES:

1) Adams, R., Bessant, J., & Phelps, R. (2006). Innovation management measurement: A review. International Journal of Management Reviews, 8(1), 21–47. https://doi.org/10.1111/j.1468-2370.2006.00119.x

2) Akbar, R. (2021). Proposed Digital Marketing Strategy for Muslim Women’s Fashion Brand (Arra Style). Journal of International Conference Proceedings, 3(4), 36–44. https://doi.org/10.32535/jicp.v3i4.1008

3) Anderson, S., & Sin, L. G. (2020). The Influence of Store Atmosphere on Purchasing Decisions and Customer Satisfaction: A Case Study at the Pacific Restaurant, Blitar. Journal of The Community Development in Asia, 3(3), 70–78. https://doi.org/10.32535/jcda.v3i3.891

4) Baumgartner, R. J. (2009). Organizational culture and leadership: Preconditions for the development of sustainable corporation. Sustainable Development, 17(2), 102–113. https://doi.org/10.1002/sd.405

5) Beckinsale, M., & Ram, M. (2006). Delivering ICT to ethnic minority businesses: An action-research approach. Environment and Planning C: Government and Policy, 24(6), 847–867. https://doi.org/10.1068/c0559

6) Bonanno, G. A., Galea, S., Bucciarelli, A., & Vlahov, D. (2007). What Predicts Psychological Resilience After Disaster? The Role of Demographics, Resources, and Life Stress. Journal of Consulting and Clinical Psychology, 75(5), 671–682. https://doi.org/10.1037/0022-006X.75.5.671

7) Burgess, S., Sellitto, C., & Wenn, A. (2005). Maturity in the websites of Australian wineries: a study of varying website content. International Journal of Electronic Business, 3(5), 473. https://doi.org/10.1504/ijeb.2005.008521

8) Creswell, J. W. (2009). Research design - Qualitative, Quantitative and Mixed Method Approach. In Sage Publication: Vol. third edit. https://doi.org/10.2307/1523157

9) Daniel, E., Wilson, H., & Myers, A. (2002). Adoption of E-Commerce by SMEs in the UK: Towards a Stage Model. International Small Business Journal, 20(3), 253–270. https://doi.org/10.1177/0266242602203002

10) David, F. F., & Leslie, P. W. (1998). Core IS Capabilities for Exploiting Information Technology. Sloan Management Review,39(3),9. http://proquest.umi.com/pqdweb?did=28785013&Fmt=7&clientId=4574&RQT=309&VName=PQD%5Cnpapers3://publication/uuid/89611AFD-AE6E-4D4D-AD88-240E19CA82EA

11) Depaoli, P., Za, S., & Scornavacca, E. (2020). A model for digital development of SMEs: an interaction-based approach. Journal of Small Business and Enterprise Development, 27(7), 1049–1068. https://doi.org/10.1108/JSBED-06-2020-0219

12) Durkin, M., McGowan, P., & McKeown, N. (2013). Exploring social media adoption in small to medium-sized enterprises in Ireland. Journal of Small Business and Enterprise Development, 20(4), 716–734. https://doi.org/10.1108/JSBED-08-2012-0094

13) Franco, M., Haase, H., & António, D. (2021). Influence of failure factors on entrepreneurial resilience in Angolan micro, small and medium-sized enterprises. International Journal of Organizational Analysis, 29(1), 240–259. https://doi.org/10.1108/IJOA-07-2019-1829

14) Grant, K., Edgar, D., Sukumar, A., & Meyer, M. (2014). Risky business: Perceptions of e-business risk by UK small and medium sized enterprises (SMEs). International Journal of Information Management, 34(2), 99–122. https://doi.org/10.1016/j.ijinfomgt.2013.11.001

15) Harridge-March, S. (2004). Electronic marketing, the new kid on the block. Marketing Intelligence & Planning, 22(3), 297–309. https://doi.org/10.1108/02634500410536885

16) Jahanshahi, A. A., Zhang, S. X., & Brem, A. (2013). E-commerce for SMEs: Empirical insights from three countries. Journal of Small Business and Enterprise Development, 20(4), 849–865. https://doi.org/10.1108/JSBED-03-2012-0039

17) Johnston, D. A., Wade, M., & McClean, R. (2007). Does e-business matter to SMEs? A comparison of the financial impacts of Internet business solutions on European and North American SMEs. Journal of Small Business Management, 45(3), 354–361. https://doi.org/10.1111/j.1540-627X.2007.00217.x

18) Kent Baker, H., Kumar, S., & Rao, P. (2020). Financing preferences and practices of Indian SMEs. Global Finance Journal, 43. https://doi.org/10.1016/j.gfj.2017.10.003

19) Kim, H. D., Lee, I., & Lee, C. K. (2013). Building Web 2.0 enterprises: A study of small and medium enterprises inthe United States. International Small Business Journal, 31(2), 156–174. https://doi.org/10.1177/0266242611409785

20) Lankoski, L. (2008). Corporate responsibility activities and economic performance: A theory of why and how they are connected. Business Strategy and the Environment, 17(8), 536–547. https://doi.org/10.1002/bse.582

21) Levenburg, N. M., & Magal, S. R. (2004). Applying Importance-Performance Analysis to Evaluate E-Business Strategies among Small Firms. E-Service Journal, 3(3), 29–48. https://doi.org/10.1353/esj.2005.0012

22) Magal, S. R., Kosalge, P., & Levenburg, N. M. (2008). Towards a stage model for E-business adoption among SMEs: Preliminary results for manufacturing and service firms. 14th Americas Conference on Information Systems, AMCIS 2008, 1, 320–332.

23) Martin, L. M., & Matlay, H. (2001). " Blanket " approaches to promoting ICT in small firms : Some lessons from the ... Internet Research: Electronic Networking Applications and Policy, 11(5), 399–410.

24) Mazzarol, T. (2015). SMEs engagement with e-commerce, e-business and e-marketing. Small Enterprise Research, 22(1), 79–90. https://doi.org/10.1080/13215906.2015.1018400

25) Mulyani, D. A. N. E. S. (2020). Resiliensi Usaha Mikro, Kecil, Menengah (UMKM) dan Kebijakan Pemerintah di Masa Pandemi Covid 19. Jurnal Utilitas, 6(2).

26) Nalini, S. N. L. (2021). Dampak Dampak covid-19 terhadap Usaha MIkro, Kecil dan Menengah. Jesya (Jurnal Ekonomi & Ekonomi Syariah), 4(1), 662–669. https://doi.org/10.36778/jesya.v4i1.278

27) Nguyen, T. U. H., & Waring, T. S. (2013). The adoption of customer relationship management (CRM) technology in SMEs: An empirical study. Journal of Small Business and Enterprise Development, 20(4), 824–848. https://doi.org/10.1108/JSBED-01-2012-0013

28) Orlikowski, W. J. (2007). Sociomaterial practices: Exploring technology at work. Organization Studies, 28(9), 1435–1448. https://doi.org/10.1177/0170840607081138

29) Pomare, C. (2018). A multiple framework approach to sustainable development goals (SDGs) and entrepreneurship. Contemporary Issues in Entrepreneurship Research, 8, 11–31. https://doi.org/10.1108/S2040-724620180000008006

30) Ronny Bairel. (2019). Digital entrepreneurship. In Ronny Bairel (Ed.), Springer (Issue DEC.). Spinger. https://doi.org/10.1163/17932548-12341445

31) Rosita, R. (2020). Pengaruh Pandemi Covid-19 Terhadap Umkm Di Indonesia. Jurnal Lentera Bisnis, 9(2), 109. https://doi.org/10.34127/jrlab.v9i2.380

32) Roth, J. (2005). Digital entrepreneurship. In American Printer (Issue DEC.). https://doi.org/10.4337/9781839104145.00016

33) Sanders, J., & Galloway, L. (2013). Rural small firms’ website quality in transition and market economies. Journal of Small Business and Enterprise Development, 20(4), 788–806. https://doi.org/10.1108/JSBED-01-2012-0009

34) Sinha, R., Nair, R. K., Naik, V., & Ganatra, V. (2021). New Norm in Consumer Buying Pattern : Online Shopping Swing amid the Coronavirus Pandemic. International Journal of Accounting Finance in Asia Pasific, 4(2), 118–128.

35) Spinelli, R., Dyerson, R., & Harindranath, G. (2013). IT readiness in small firms. Journal of Small Business and Enterprise Development, 20(4), 807–823. https://doi.org/10.1108/JSBED-01-2012-0012

36) Thompson, P., Williams, R., & Thomas, B. (2013). Are UK SMEs with active web sites more likely to achieve both innovation and growth? Journal of Small Business and Enterprise Development, 20(4), 934–965. https://doi.org/10.1108/JSBED-05-2012-0067

37) Wikantiyoso, B., Riyanti, B. P. D., & Suryani, A. O. (2021). A Construction of Entrepreneurial Personality Tests: Testing Archetype Personality Inventory in Entrepreneurship. International Journal of Applied Business and International Management, 6(1), 1–13. https://doi.org/10.32535/ijabim.v6i1.1085