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ABSTRACT:

This research aims to analyze the efficiency level of eight traditional markets in Surakarta before, during and after the COVID-19 pandemic, using the Data Envelopment Analysis (DEA) method. Primary data that has obtained from the Surakarta Trade Office is the number of visitors based on parking fees and traditional market capacity in 2019, 2021 and 2023. The analysis result shows that in 2019 and 2023, Gede Market and Singosaren Market showed the same level of efficiency, while in 2021, Mojosongo Market, Singosaren Market and Kadipolo Market showed efficiency. However, the other six markets showed inefficiencies. There were differences between projected values and actual data on input and output variables, with an increase in all output variables and a decrease in all input variables in 2021 and 2023. Radial movement occurred in input variables in several markets in 2019, 2021 and 2023, while slack movement occured in income output and the number of visitors in several markets in the same year. This research provides a deeper understanding of the efficiency of traditional markets in Surakarta and the changes that have occurred along with the impact of the COVID-19 pandemic.

KEYWORDS:

Traditional Market Efficiency, Data Envelopment Analysis (DEA), COVID-19 Pandemic, Surakarta

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