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ABSTRACT:

This study aims to investigate the influence of Green Human Resource Management (Green HRM) on Environmental Performance, mediated by Green Motivation and Green Innovation at PT PLN NP UP Sebalang. The research is essential due to the critical role of Green HRM practices in addressing global demands for environmental sustainability, especially in the electricity generation industry, which is currently transitioning towards clean energy. The research was conducted through a survey method utilizing questionnaires involving 126 respondents from the company's employees. The collected data were analyzed using Structural Equation Modeling (SEM) with SmartPLS software. The findings of this study support the proposed hypotheses, demonstrating that Green HRM positively and significantly affects Environmental Performance. Additionally, Green Motivation and Green Innovation mediate the effect of Green HRM on Environmental Performance. Thus, effective Green HRM implementation not only directly enhances environmental performance but also actively motivates employees to engage in environmentally friendly activities and fosters eco-friendly innovations. Based on these results, it is recommended that companies seeking to enhance their environmental performance should strengthen and integrate Green HRM practices with strategies focused on boosting employee motivation and promoting green innovations.

KEYWORDS:

Green Human Resource Management, Green Motivation, Green Innovation, Environmental Performance, Electricity Generation, Sustainability

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