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ABSTRACT:

This study examines the influence of Mission on Innovative Performance and its impact on Organization Performance at PT Bank SulutGo, with Consistency, Adaptability, and Involvement as mediating variables. Using a quantitative approach and Partial Least Square-Structural Equation Modeling (PLS-SEM), data were collected from 160 employees across four branches. The findings reveal that Mission significantly and positively influences Consistency, Adaptability, and Involvement, supporting hypotheses H1, H2, and H3. However, the direct effect of Mission on Innovative Performance is insignificant (H4), suggesting that while the mission is foundational, its direct impact on innovation is limited unless effectively socialized across the organization. The mediating roles of Involvement (H5) and Consistency (H7) are significant, highlighting their importance in driving Innovative Performance. Employee involvement fosters a sense of ownership, motivating employees to contribute innovative ideas, while consistency ensures cost efficiency and value creation. However, Adaptability does not mediate the relationship between Mission and Innovative Performance (H6), indicating that structured procedures may limit employees ability to innovate outside their comfort zones. Finally, Innovative Performance has a strong and significant positive impact on Organization Performance (H8), demonstrating that successful innovation enhances financial performance, customer satisfaction, and the company reputation. This study underscores the critical role of Mission in shaping organizational culture and employee behavior, while emphasizing the importance of Involvement and Consistency as key drivers of innovation. For PT Bank SulutGo, fostering a mission-oriented culture that encourages employee engagement and consistent practices can significantly enhance Innovative Performance, ultimately leading to improved Organization Performance.

KEYWORDS:

Mission, Innovative Performance, Organization Performance, Consistency, Involvement

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