ABSTRACT:
The purpose of this study is to examine the relationship between the growth of SMEs in Surakarta and financial technology, digital literacy, and financial culture. At least 97 SME members must participate in the quantitative research approach. We used multiple regression to analyze the data. The analysis reveals that financial literacy and technology significantly improve SMEs' probability of success. This indicates that adopting efficient financial management, financial competence and leveraging technology can contribute to small business profitability. However, digital literacy has no noticeable impact on firm success. This may be due to a number of things, including ineffective use of digital technologies by firms or lack of access to robust digital infrastructure. According to this analysis, fintech use and digital literacy instruction need to be enhanced in order to increase the competitiveness of SMEs in Surakarta. We implore the government and pertinent institutions to give SMEs greater training and digital infrastructure so they can better handle the difficulties of the digital economy age.
KEYWORDS:
Financial Literacy, Digital Literacy, Financial Technology, Business Sustainability, MSMEs.
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