Leveraging Digital Leadership and Employee Digital Skills to Enhance Performance in Public Transportation Companies
1Mariah Rabiatul Qibtiyah, 2Rima Rahmayanti, 3Imanirrahma Salsabil
1,2,3Widyatama University, Bandung, Indonesia
https://doi.org/10.47191/jefms/v8-i3-05ABSTRACT:
In the era of digitalization, the concepts of digital leadership, employee digital skills, and organizational performance are closely interconnected. Leading an organization in the digital era requires a different set of skills, tools, and mindset s. To keep pace with the evolving needs of the organization, digital leaders must engage and empower employees to utilize digital technology. The goal is to enhance organizational performance. A digital leader must possess a deep understanding of technology and promptly integrate it into business processes. Involving employees with digital skills is an effective strategy to expedite the success of organizational performance. This study explores the relationship between digital leadership, employee digital capabilities, and organizational performance in the public transportation sector of West Java. The empirical data indicates that organizations led by digital leaders tend to achieve better performance by leveraging technology for operational efficiency, innovation, and customer service. The research emphasizes the need to understand how digital leadership practices positively impact organizational performance through the involvement of employees with digital skills. The study employs a quantitative approach, using a survey to examine the causal relationship between variables. The results indicate a significant positive relationship between digital leadership, employee digital capabilities, and organizational performance. Digital leadership drives technology adoption and innovation, with leaders serving as role models for their employees. The findings can be utilized as a reference for organizations to optimize their resources, specifically their employees.
KEYWORDS:
Digital leadership, Employee’s Digital Capabilities, Organizational Performance, Public Transportation
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