Developing Digital Marketing through Instagram Social Media and Promoting QRIS as a Payment Tool for UMKM Dapoermamaminie
1Irma Sari Permata, 2M. Nuruddin Subhan, 3Murthada Sinuraya, 4Amalia Anggraini
1,2,3,4Universitas Pancasila, Jln Srenggseng Raya Lenteng Agung, Jakarta-Indonesia
https://doi.org/10.47191/jefms/v8-i3-28ABSTRACT:
Digital marketing is the application of digital technology to connect, interact, and communicate with customers to meet their needs and desires. Not a few business people do digital marketing to introduce their business. One place to do digital marketing is Instagram social media. The use of social media for digital marketing strategies is very important to be able to help MSMEs in expanding consumer networks in marketing their products that can increase their competitive advantage. Rapid technological developments can make it easier for MSME players to carry out their business activities. One of these technologies is Quick Repsonse Code Standard (QRIS), which is a technology issued by Bank Indonesia (BI) that is used to facilitate UMKM payment transactions, so that it can raise the UMKM class. The purpose of this research is to assist MSMEs in utilizing technology. This study used three parts including; (1) interview method, (2) direct application method, and (3) socialization method. This research was conducted at UMKM Dapoermamaminie.
KEYWORDS:
Digital Marketing, Techology, QRIS, UMKM.
REFERENCES:
1) Ekon.go.id. 2021. UMKM Menjadi Pilar Penting dalam Perekonomian Indonesia. Jakarta
2) Kotler, Philip et all. 2017. Marketing 4.0: moving from traditional to digital. New Jersey
3) Departemen Komunikasi Bank Indonesia. 2018. Financial Mengenal Teknologi. https://www.bi.go.id/id/edukasi/Pag es/mengenal-Financial Teknologi.aspx
4) Bank Indonesia. QRIS. https://www.bi.go.id/QRIS/default.a spx
5) Yolandha, Friska. 2023. BI: QRIS Alat Efektif Bantu UMKM Naik Kelas. https://ekonomi.republika.co.id/berita/rpwcoc370/bi- qris-alatefektifbantu-umkm-naik-kelas
