The Effect of Memorable Tourist Experience on Tourist Satisfaction and Its Implications on Recommendation Intention
1Hendro WIDJANARKO, 2Humam Santosa UTOMO, 3SURATNA, 4Fadli Hasan MUQADDAS, 5Martia GUPITASARI
1,2,3,4,5Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia
https://doi.org/10.47191/jefms/v8-i1-68ABSTRACT:
Tourist recommendations to others are one of the important aspects in maintaining the sustainability of a destination. This study examines the effect of memorable tourist experience on tourist satisfaction, the effect of memorable tourist experience on recommendation intention, and the effect of tourist satisfaction on recommendation intention. The study was conducted in the tourist village of Wukirsari, Yogyakarta, Indonesia. This study involved 100 domestic tourists. The analysis tool used was WarpPLS. The results showed that memorable tourist experience had a significant effect on tourist satisfaction, memorable tourist experience had a significant effect on recommendation intention, and tourist satisfaction had a significant effect on recommendation intention. These results serve as a reference for destination managers to improve the quality of the experience felt by tourists so that they are satisfied and voluntarily recommend to others.
KEYWORDS:
Memorable Tourist Experience; Tourist Satisfaction; Recommendation Intention
REFERENCES:
1) Ali, F., Hussain, K., & Ragavan, N. A. (2014). Memorable customer experience: Examining the effects of customers experience on memories and loyalty in Malaysian resort hotels. Procedia-Social and Behavioral Sciences, 144, 273–280. https://doi.org/10.1016/j.sbspro.2014.07.296
2) Chen, C. F., & Chen, F. S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29–35. https://doi.org/10.1016/j.tourman.2009.02.008
3) Hosany, S., & Prayag, G. (2013). Patterns of tourists' emotional responses, satisfaction, and intention to recommend. Journal of Business Research, 66(6), 730–737. https://doi.org/10.1016/j.jbusres.2011.09.011
4) Kim, J. H., Ritchie, J. R. B., & McCormick, B. (2012). Development of a scale to measure memorable tourism experiences. Journal of Travel Research, 51(1), 12–25. https://doi.org/10.1177/0047287510385467
5) Oh, H., Fiore, A. M., & Jeoung, M. (2007). Measuring experience economy concepts: Tourism applications. Journal of Travel Research, 46(2), 119–132. https://doi.org/10.1177/0047287507304039
6) Otto, J. E., & Ritchie, J. B. (1996). The service experience in tourism. Tourism Management, 17(3), 165–174. https://doi.org/10.1016/0261-5177(96)00003-9
7) Pine, B. J., & Gilmore, J. H. (1999). The experience economy: Work is theatre & every business a stage. Boston, MA: Harvard Business School Press.
8) Prayag, G., & Ryan, C. (2012). Antecedents of tourists' loyalty to Mauritius: The role and influence of destination image, place attachment, personal involvement, and satisfaction. Journal of Travel Research, 51(3), 342–356. https://doi.org/10.1177/0047287511410321
9) Sthapit, E., & Coudounaris, D. N. (2018). Memorable tourism experiences: Antecedents and outcomes. Scandinavian Journal of Hospitality and Tourism, 18(1), 72–94. https://doi.org/10.1080/15022250.2017.1287003
10) Tsaur, S. H., Chiu, Y. T., & Wang, C. H. (2007). The visitors behavioral consequences of experiential marketing: An empirical study on Taipei Zoo. Journal of Travel & Tourism Marketing, 21(1), 47–64. https://doi.org/10.1300/J073v21n01_04
11) Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management, 26(1), 45–56. https://doi.org/10.1016/j.tourman.2003.08.016
12) Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31–46.
