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ABSTRACT:

The SIMANJA Ecotourism Program was motivated by various problems that have existed for a long time and in turn the impact was felt when this program was first formed. The main problem in question is the rampant condition illegal logging in the mangrove forest. The types of innovation developed in the SIMANJA Program include types of social innovation including in community systems and organizations and increasing community cohesiveness by reducing society's individualist attitudes. The innovation element of the SIMANJA Program is the Innovation Design of Fish and Waste Sorting Sensors. Garbage is a problem that is often faced by Indonesian citizens, especially in managing waste. Waste that is not managed properly will cause the spread of disease easily and make the place smelly and dirty. In this research, an innovative design analysis of fish and waste sorting sensors was made using the SROI (Social Return on Investment) method. Trash caught by fishermen while fishing will be put into the conveyor, then the trash will be picked up automatically by the separator machine sensor, so that the output from this tool is fish without trash. Through the SROI study, it is hoped that it can help companies understand and manage the benefits of social, environmental and economic values that impact program implementation Environmental Social Responsibility or TJSL with the company's commitment to focus more on corporate responsibility for its environmental impact, such as environmental protection efforts, waste reduction, and sustainable use of natural resources through the Design of Fish and Waste Sorting Sensor Innovations.

KEYWORDS:

Simanja, SROI Method, Kutawaru Cilacap, Pertamina Patra Niaga ITC

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