Traditional Village Development Strategies for Sustainable Tourism (Case Study of Leshan Fishing Village, China)
1Su Jin Mei, 2Myrza Rahmanita, 3Adhi Trirachmadi Mumin
1,2,3Trisakti Institute of Tourism
https://doi.org/10.47191/jefms/v7-i9-32ABSTRACT:
Traditional villages in China are rich in cultural heritage and tourism resources, with significant economic and social potential. However, urbanization challenges their sustainable development. This study explores sustainable tourism strategies for Leshan Fishing Village in Guangxi, using the Delphi method with eight experts and the Analytic Hierarchy Process. Analysis of 100 survey responses reveals the village's moderate tourism development, with scores for social (57.74), economic (57.85), ecological (75.15), cultural (80.47), and landscape (88.12) dimensions. To improve sustainability, recommendations include enhancing tourism facilities, government support, and transportation, diversifying the economy, boosting investment, and marketing. The study also emphasizes managing ecological risks, innovating cultural experiences, protecting heritage, and promoting community involvement.
KEYWORDS:
sustainable tourism, analytic hierarchy process, traditional villages, sustainable development evaluation system, leshan fishing village
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