Agrotourism Destination Development Strategy on Lombok Island
1Windy Hery Octari, 2I Wayan Suadnya, 3Amry Rakhman
1,2,3Agribusiness Master's Study Program Faculty Mataram University Agriculture Indonesia
https://doi.org/10.47191/jefms/v7-i8-31ABSTRACT:
This study aims to (1) Knowing the internal factors in the development of agrotourism destinations on Lombok Island; (2) Knowing the external factors in the development of agrotourism destinations on Lombok Island; (3) Determine alternative strategies for developing agrotourism destinations on Lombok Island; and (4) Determine priority agrotourism destination development strategies to be applied to agrotourism destinations on Lombok Island. This study used descriptive qualitative method. Determining the research area using the Purposive Sampling method . The main respondents in this research are owners/managers of agrotourism destinations, while additional respondents are related institutions/parties so that the assessment is more objective. Respondents, owners/managers, and tourism service institutions and tourists were determined using the purposive sampling method . The types of data in this research include quantitative and qualitative data, while the data in this research comes from primary data and secondary data. The data in this research was collected using interview techniques, questionnaires, observation and recording. The results of this research are as follows: (1) Internal factors in developing agrotourism destinations on Lombok Island include: (a) Strengths consist of 8 factors, weaknesses consist of 4 factors; (2) External factors in developing agrotourism destinations on Lombok Island include: (a) Opportunities consist of 4 factors and threats consist of 4 factors; (3) Alternative strategies for developing agrotourism destinations on Lombok Island resulted in 15 alternative strategies; (4) The main priority agrotourism destination development strategy to be implemented on Lombok Island is to improve government-supported infrastructure to facilitate tourist access to visit agrotourism destinations and offer affordable prices.
KEYWORDS:
Agrotourism, Lombok Island, SWOT Strategy, QSPM Priorities
REFERENCES:
1) Aling, FA, Mahardika, K., Dewi, NK, & Semadi, GN (2023). Tourism Development Strategy Through 4A Components in Buahan Village, Payangan, Gianyar, Bali. Majority Science Journal (MSJ) .
2) Amir, A. (2020). Identification of the Potential and Status of Tourism Village Development in Central Lombok Regency, West Nusa Tenggara. Journal of Regional and Rural Development Planning .
3) Asmoro, AA (2020). Potential for developing Setigi as a tourist destination. Journal of Management and Entrepreneurship, 5(3): 228–253.
4) BankBJB. (den 9 June 2023). 10 Best Tourist Destinations in Indonesia 2023, You Really Must Visit for Holidays . Hämtat från bankbjb: https://bankbjb.co.id/pengumuman/10-destinasi-wisata-terbaik-di-indonesia-2023-wajib-banget-disambangi-untuk-liburan
5) Chandradewini. (2021). Analysis of Factors That Influence the Effectiveness of Partnerships in the Development of the Cihideung Agrotourism Area, West Bandung - West Java. Journal of Business and Entrepreneurship Administrative Thought and Research .
6) David, F.R. (2016). Strategic Management. Jakarta: Translated by Alexander Sindoro, Prehalindo.
7) Fatimah, & Dwi, FN (2020). SWOT Analysis Technique. Yogyakarta: Great Child of Indonesia. Handayani, A., & Sarwono, AE (2021). Strategic Management Textbook. UNISRI Press: Kurnia Solo.
8) Harwadi, J., Murianto, Suteja, IW, & Mashyudi, L. (2022). Setiling Village Agrotourism Development Strategy to Support Sustainable Tourism in Central Lombok Regency. Journal Of Responsible Tourism .
9) Indriarti, R., & Chaidir, NR (2021). Application of Quantitative Strategic Planning Matrix (QSPM) to Formulate Business Strategy. Managerial Journal , 159-170.
10) ITMP Lombok Island. (2020). i Growth Projections & Development Scenarios Integrated Tourism Master Plan for Lombok (s. 212). South Jakarta: PT. AECOM Indonesia.
11) Lestari, DF, Purbowo, & Fadhli, K. (2022). Culinary Tourism Development Strategy in Jombang Culinary. Journal of Research Innovation .
12) Naila. (2022). Agrotourism Development Strategy Using SWOT Analysis at Agroeisata Miracle Farm Sidoarjo. AGROINFO GALUH Student Scientific Journal , 776 - 787.
13) Naila, Z., Amir, IT, & Parsudi, S. (2022). Agrotourism Development Strategy Using SWOT Analysis at MIracle Kurnia Farm Sidoarjo Agrotourism. Agroinfo Galuh , 776-787.
14) Nugraha, YE, & Siti, YE (2020). Community Based Ecotourism Development in Pemo Village, Kelimutu National Park, Ende Regency. Journal of Tourism Destinations .
15) Pertiwi, PA, Senjawati, ND, & Puspitaningrum, DA (2023). Analysis of Development Strategy for the Plumbungan Wine Village Tourism Object, Bantul Special Region of Yogyakarta. Agrisociabus , 40-50.
16) Piter, AW, Ruauw, E., & Loho, AE (2023). Hidden Paradise Agrotourism Development Strategy in Suluan Village, Tombulu District, Minagasa Regency. Transdisciplinary Journal of Agriculture (Crop Cultivation, Plantation, Forestry, Animal Husbandry, Fisheries, Social and Economic) , 865 - 874.
17) Purba, RP, & Kusumadmo, E. (2019). Marketing Strategy Analysis Using the QSPM (Quantitative Strategic Planning Matrix) Method at Nimco Indonesia. Journal of Atma Jaya University Yogyakarta .
18) Purwaningrum, H. (2020). External and Internal Factors in Developing the Tourist Attraction of Kusuma Agrotourism Fruit Park, Batu Malang Regency. Khasanah Ilmu: Journal of Tourism and Culture .
19) Rachman, YE (2022). Introduction to Tourism. Purbalingga: Eureka Media Aksara.
20) Rahim, HA, & Radjab, E. (2017). Strategy Management. Makassar: Makassar Muhammadiyah University Library and Publishing Institute.
21) Ramzah, S. (2019). STRATEGY FOR DEVELOPING ELECTRONIC BOOKS (E-BOOKS) IN THE DEPARTMENT OF LIBRARY AND ARCHIVES OF SOUTH SULAWESI PROVINCE.
22) Salmah, E., Yuniarti, T., & Handayani, T. (2021). Analysis of Agrotourism Development Based on Local Community Participation in Gangga District, North Lombok Regency. Journal of Economics and Business , 1-17.
23) Santana, L., Dolorasa, E., & Kurniati, D. (2023). Agrotourism Development Strategy in Singkawang City. Journal of Agros Agriculture , 2832 - 2840.
24) Sedarmayanti. (2014). Strategy Management. Bandung: Refika Aditama.
25) Sentana, NK, Wahyuningsih, S., Sriwi, A., & Indrapati. (2023). Development of Agrotourism Potential in Sajang Village, Sembalun District, East Lombok. Journal Of Responsible Tourism , 557 - 572.
26) Valguna, PA, Dewanti, & Suparma, LB (2020). The Impact of Tourism Development on Lombok Island on the Development of Lombok International Airport. UGM Repository .
27) Wibowo, SM, Paninggiran, NH, & Heptanti, U. (2023). Analysis of Tourist Attraction and Management of the Beautiful Kemangi Beach Destination, Kendal Regency. Journal of Hospitality and Tourism Management .
