The Viability of Quick Service Restaurant (QSR) in the Township Market: A Fast Food Industry Case in South Africa (SA)
1Maharaj P , 2Mtsweni L
1Regent Business School, Johannesburg, South Africa
2University of South Africa, Janadel street, Midrand 1686 South Africa
https://doi.org/10.47191/jefms/v7-i7-59
ABSTRACT:
This study aimed to explore the viability of a Quick Service Restaurant (QSR) model among leadership in selected township and township area markets of South Africa and the impact on the organisation’s overall performance. In today’s global-ized world, businesses look to expand and set foot print across various markets to have a global presence. Quick Service Restau-rants (QSR) businesses have expanded internationally and locally including townships markets using franchising business model to contribute to the social economy. The study used a qualitative descriptive exploratory method. The main finding of the study was that the QSR model in the township brought convenience, cost effectiveness, accessibility to value bulk buying of meals and Wi-Fi connection The communities and the restaurants found opportunities to contribute to social development and job creation. High levels of criminal activities, customer interference with employees, limited consumer bulk meal of choices, power, and water shortages where the key challenges affecting the viability of the QSR model
KEYWORDS:
Quick Servicing Restaurants, Fast Food, Franchising, Township
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