The Influence of Perceived Easy of use and Perceived Usefulness on Dana user Loyalty on Surabaya with Satisfaction as a Medaiting Variable
1Saniyyah, 2Sugeng Purwanto, 3Nanik Hariyana
1,2,3Management Department, Faculty Economics and Business, Universitas Pembangunan Nasional “Veteran”
https://doi.org/10.47191/jefms/v7-i7-05ABSTRACT:
This research aims to determine the influence of perceived ease of use and perceived usefulness on DANA user loyalty in Surabaya, with satisfaction as a mediating variable. Quantitative research methods were used in this research. The sample selection technique used is convenience sampling. Data collection was carried out by giving questionnaires to 105 students using DANA in Surabaya. The data obtained was then analyzed using variance-based Structural Equation Modeling (SEM). approach, also known as an alternative SEM method using Partial Least Square (PLS SEM) software. The findings of this research show that perceptions of convenience and benefits have a positive and significant effect on the loyalty of DANA users in Surabaya. Perceived convenience and perceived benefits mediated by satisfaction have a positive and significant effect on loyalty among DANA users in Surabaya.
KEYWORDS:
DANA, E-wallet, Loyalty, Perceived easy to use, perceived usefulness
REFERENCES:
1) Agustino, Lalu., Ujito., & Yousida, Imawati. The Influence of Promotion, Perceived Convenience, and Perceived Benefits on Interest in Use E-Wallet With Trust as a Mediating Variable in Users AND-Wallet in Banjarmasin City. Kindai, 401–422, Vol. 17, no. 03. (2021).
2) Anikawati, Vika & Hariyana, Nanik. (2024). The Influence Of Product Quality, Prices, And Promotions On Customer Loyalty UD. Setya Abadi D.M. Journal of Entrepreneurial and Business Diversity, Volume (2), Issue (1), Page 264-275.
3) Aryadiningrum, Salsabila Wulandari & Insyirah, Athiyyah Isna. Giving Influence Price Discount Towards Consumer Loyalty to Users Online Marketplace. Journal of Management Science, Volume 08, Number 03. (2020).
4) Astuti, Putri Dwi., Nursyamsi, Julius., Haryono., & Utomo, Joko. Analysis of the Influence of Perceived Ease of Use, Perceived Benefits, and Sales Promotion on Customer Loyalty Through Customer Satisfaction. Journal of Accounting and Business Management, 68–77, Vol. 02, No. 01. (2022).
5) Ayulianti, Safira. The Influence of Perceived Benefits, Perceived Convenience, and Service Features on Customer Loyalty with Customer Satisfaction as an Intervening Variable (Case Study on the Alfagift Application). Tidar University. (2022).
6) Cepthiana, Deris. Factors that influence the level of customer satisfaction with Linkaja Syariah services through customer loyalty as an intervening variable. Syarif Hidayatullah State Islamic University. (2022).
7) Dirnaeni, Desti., Handrijaningsih, Lies., Mariani, Septi. T. R & Anisah. Perception of Ease, Customer Relationship Management, And Service Quality on Customer Loyalty E-Wallet Through Satisfaction. Ultima Management. (2021).
8) Faizah, Nur & Sanaji, Sanaji. The influence Perceived Ease Of Use And Perceived Usefulness Toward Loyalty With Trust As a Variable InterveningRegarding the Use of the Warung Pintar Application. Journal of Management Science. (2022).
9) Gunawan, Akbar., Wahyuni, Nuraida., & Sheka, Vidya Nur. Dana Application Service Quality on Consumer Satisfaction Quality Of Daysapplication Services On Consumer Satisfaction. Sultan Ageng Tirtayasa University. (2021).
10) Hafizh, Afwan., Rahma, Tri Inda Fadhila., Jannah, Nurul. The Influence of Service Quality and Convenience on Customer Loyalty Mobile Banking Bsi With Satisfaction as an Intervening Variable. Journal of Islamic Economics and Business, Vol. 07, No. 02). Https://Doi.Org/10.30868/Ad.V7i02.5133. (2022).
11) Haryana, Nanik. The Effect Of Brand Image Product Wardah On Purchase Decisions And Loyalty In Students Faculty Of Economics University Abdurachman Saleh Situbondo. The Fifth International Conference On Entrepreneurship. (2018).
12) Himawati, Ditiya & Firdaus, Fitriati Mu'minatus. Influence Word Of Mouth And the Benefits of the Decision to Use E-Wallet Funds through Customer Trust in Jabodetabek. Indonesian Journal of Business Innovation and Management. (2021).
13) Indrajaya, Sonny & Agustinanda, Jarlest Andini. Analysis of Consumer Satisfaction Using Descriptive and Pls Tests in Multifinance Companies. Economic Journal, Volume xxv, No. 03. (2020).
14) Ismi, Restika Nurul & Abdilla, Mohammad. The influence of brand image, service quality, and ease of use on consumer loyalty is mediated by consumer satisfaction. Dharma Andalas Economic and Business Journal, Volume 25, No. 02. (2023).
15) Maryanto, Rakha Hendra & Kaihatu, Thomas Stefanus. Customer Loyalty As An Impact Of Perceived Usefulness To Grab Users, Mediated By Customer Satisfaction And Moderated By Perceived Ease Of Use. Bines Business Review, 12 (1), March 2021, 31-39. (2021).
16) Pitoko, Wahyu Wary., Purba, Arta Elisabet., Hutagalung, Maassyitah., Burhanuddin, Radyta Ahmad., & Rosalina, Indah Fajar. Analysis of Brand Image and Customer Value on Loyalty of Application Users E-Travel. Journal Of Social Studies, Flight. 03, No. 02. (2022).
17) Son, Dary Nugraha Gotama & Raharjo, Susilo Toto. Analysis of the Effect of Ease of Use, Service Quality, and Perceived Benefits on User Loyalty with User Satisfaction as a Variable Intervening(Study of Grab Application Users in Semarang City). Diponegoro Journal of Management, Flight. 10, No. 06. Http://Ejournal-S1.Undip.Ac.Id/Index.Php/Dbr. (2021).
18) Daughter, Gita Febrila Cahyaningtyas & Novianti, Nurlita. The Influence of Perceived Usefulness, Perceived Convenience, Comfort, Trust, Satisfaction, and Customer Loyalty on Online Repurchase Intention. Brawijaya University. (2020).
19) Rachman, Rendy & Oktaviani, Roswita. The Influence of Consumer Trust on Customer Loyalty in Using Payment Systems Online (Unipin Product User Survey). Prologia, Vol. 05, No. 01. (2021).
20) Rahmadhania, Gema & Sari, Kartika. The Influence of Perceived Benefits and Perceived Convenience on Loyalty Through Consumer Satisfaction in Users Financial Technology Ovo. Gunadarma University. (2021).
21) Risde, Kahti Ramadhia & Kurniawati. The Influence of Perceived Ease of Use, Perceived Usefulness, and Perceived Pleasure on Customer Loyalty Mobile Banking. Creative Research Management Journal 6 (2), 71-78. (2023).
22) Rochmah, Dewi & Purwanto, Sugeng. Impact Analysis Customer Relationship Management Towards Loyalty with Customer Satisfaction as a Variable Intervening (Study on Customers Smartphone vivo in Sidoarjo). Batanghari University Jambi Scientific Journal. (2022).
23) Rosyidah, Nuraini & Andjarwati, Anik Lestari. Influence Self-Service Technology Quality Towards Loyalty with Satisfaction as a Mediating Variable (Study of Mcdonald's Customers in Surabaya). Journal Image, 14-27, Volume 10, Number 1. (2021).
24) Sulmi, Alif Ainul Khatimah., Awaluddin, Murtiadi., Gani, Ilham & Kara, Muslimin. The Influence of Perceptions of Usefulness, Convenience and Security on Interest in Using Services Mobile Banking (Empirical Study of Students at the Faculty of Economics and Islamic Business, Uin Alauddin). Islamic Banking, Economic And Financial Journal. (2021).
25) Sutanto, Eddy Madiono & Yessica. Analysis of Fund Payment Application Selection. Journal Of Business And Banking, Volume 10, Number 01. (2020).
26) Urfany, Nura. The Influence of Service Quality on Customer Loyalty Through Consumer Satisfaction as an Intervening Variable. Indonesian Islamic University. (2022).
27) Veonnita, Rona & Rojuaniah. The Influence of Perceptions of Convenience, Usefulness, and Satisfaction on Loyalty Through User Customer Trust Mobile Banking Bca. Indonesian Journal of Business Innovation and Management. (2022).
28) Wijayanti, Asih. The Influence of Service Quality, Convenience and Comfort on Loyalty with User Satisfaction as a Mediating Variable (Study of Bni Application Users Mobile Banking). State Bank Bpd. (2024).
