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ABSTRACT:

This study aims to analyze the economic value of Kelapa Island tourism area using the Travel Cost Method and Contingent Valuation Method approaches and identify factors that influence the frequency of tourist visits in the Kelapa Island tourism area, Lambu, Bima Regency. The type of research used is quantitative by determining 90 respondents who traveled to Kelapa Island. This research was conducted in the Kelapa Island tourist area, Lambu District, Bima Regency, West Nusa Tenggara. The sampling method used was purposive sampling. The data used in this study are primary data collected through interviews, observations, and documentation with data collection tools in the form of questionnaires. The analytical tool used is SPSS 16 with data analysis using multiple linear regression. The findings revealed that the economic value of the Kelapa Island area using the Travel Cost Method approach amounted to IDR 212,911,666, while the economic value of conservation and development of the Kelapa Island area using the Contingent Valuation Method approach amounted to IDR 10,894,000. Factors that influence the frequency of visits are travel costs, age, income, and facilities.

KEYWORDS:

Kelapa Island, Travel Cost Method, Contingent Valuation Method

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