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ABSTRACT:

The focus of this research is to determine the effect of perceived reputation and perceived usefulness on e-purchase intention and to determine the mediating effect of e-trust. This research used a sample of marketplace users in Indonesia with 232 respondents. Hypothesis testing uses Structural Equation Modeling - Partial Least Square (SEM-PLS) with SMART PLS 3 as the software. This research combines different research models into one model with two theoretical concepts, TRA and TAM theories with perceived reputation and perceived usefulness variables as independent variables in the research. This research found that perceived reputation and perceived usefulness have a significant effect on e-purchase intention. However, e-trust does not mediate the effect between perceived reputation and perceived usefulness on e-purchase intention.

KEYWORDS:

Perceived Repuation, Perceived Usefulness, E-Purchase Intention, E-Trust

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