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ABSTRACT:

Strategic planning plays a pivotal role in enhancing service quality and profitability in the healthcare industry. This systematic review synthesizes findings from various studies conducted between 2019 and 2023, exploring the impact of strategic planning on these two crucial aspects. Following the PRISMA 2020 guidelines, the review encompasses journals discussing strategy management in the healthcare industry, ensuring transparency and scientific rigor. The findings underscore the importance of involving employees and stakeholders, including patients, in the strategic planning process, as it increases job satisfaction, commitment, and service quality, while also fostering patient loyalty. Knowledge management, continuous learning, and informed decision-making serve as key factors influencing organizational performance. The strategic planning promotes effective resource allocation and incremental learning, which contribute to improved profitability. Studies consistently demonstrate that well-executed strategic planning positively affects the service quality, patient satisfaction, operational efficiency, cost-effectiveness, and profitability in healthcare organizations. Integrating digital technologies into the strategic planning process supports digital transformation, ultimately enhancing the service quality and profitability. Furthermore, the strategic planning also facilitates successful lean implementations, reducing waste and increasing efficiency. This systematic review highlights the broader implications of strategic planning, including its relationship to human resource management and organizational sustainability. Comprehensive strategic planning that involves the stakeholders, promotes the continuous learning, integrates the technology, and considers the human resources and sustainability is crucial for enhancing the service quality and profitability. Overall, this systematic review emphasizes the significance of strategic planning in the healthcare industry by shedding lights on the best practices, challenges, and key considerations for developing and implementing effective strategies to improve the quality of care, patient satisfaction, and long-term profitability.

KEYWORDS:

Strategic planning, Service quality enhancement, Profitability,Employee and stakeholder involvement, Digital transformation and lean implementation

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