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ABSTRACT:

This research aims to determine and analyze the influence of intrinsic halal awareness and extrinsic halal awareness variables on purchasing decisions among Muslim students in the Department of Business Administration, Malang State Polytechnic. Do the variables of intrinsic halal awareness and extrinsic halal awareness influence purchasing decisions, either partially or simultaneously. The location of this research in the Department of Business Administration, Malang State Polytechnic. This research was analyzed using multiple linear regression. This research found the results as following: intrinsic halal awareness variables and extrinsic halal awareness variables influence purchasing decision variables both partially and simultaneously. Extrinsic halal awareness variables are the dominant variables in influencing purchasing decision variables.

KEYWORDS:

intrinsic halal awareness, intrinsic halal awareness, purchasing decisions, Department of Business Administration, Malang State Politkenik

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