editor@ijefm.co.in ISSN[Online] : 2644-0504 || ISSN[Print] : 2644-0490
First “3 Second” Impression of Tiktok Marketing Strategy
1Fera Anggraeni, 2Chusnul Rofiah
1,2STIE PGRI Dewantara Jombang,
https://doi.org/10.47191/jefms/v7-i5-73
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Article Pdf
ABSTRACT:

The use of TIK TOK as promotional media is a form of marketing activity that can quickly spread information about a product and brand recognition of a product and the aim of this research is to find out the strategy for using hooks in every content on Leo Giovanni that attracts the attention of the audience and is liked. many people. This research uses qualitative research with a cyber phenomenology approach. This research model uses a simple design with Triangulation Theory. Data collection techniques used were observation, interviews and documentation. The qualitative approach used through the data analysis technique used is Manual Data Analysis Procedure (MDAP). The results of this research found that Leo Giovanni succeeded in creating interesting content and has 3 accounts, each of which has their own niche. The accounts in question are the accounts @leo_giovanni, @racuninskincare, and @wagminft, their contents have different niches or discussion topics. The findings of this research are that TikTok Marketing Strategy: Follow the trend; Live events; Focus 1 Niche; related content; SEO; FYP & Live stream synergy; Yellow basket; Marketplaces; Live selling; New account. And Hook Behavior Model: Invite outside traffic; Video Performance Assessment; Evaluation Phase; Analytics features; Device & location accounts (Relevant Hashtags; Interesting Content; Video call to action; Clickbait says); TikTok optimized (Consistent posts, Trendy sound, Wagmi prime time 1137). Impact of product purchases: Spark code; Affiliate commission feature.

KEYWORDS:

TikTok hooks, TikTok marketing, TikTok platform.

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JEFMS aims to promote interdisciplinary studies in Economics, Finance and Management. The scope of the journal encompasses research articles, reviews and short communications.

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JEFMS will publish 12 monthly issues, We publishes articles as soon as the final copy of edited version is approved. Accepts articles in all research fields of Economics, Finance And Management Studies.

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1) Last Date of Submission : 26 November 2024
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The Predictive Ability of U.S. Stock Market Skewness on Indonesian Stock Market Returns
editor@ijefm.co.in ISSN[Online] : 2644-0504 || ISSN[Print] : 2644-0490
The Predictive Ability of U.S. Stock Market Skewness on Indonesian Stock Market Returns
1Muhammad Sofian Maksar, 2Winda Sari Firdani, 3Inayah Abdillah Rabbani, 4Yuan Swastika, 5Rifqi Cipto Laksono
1,2,3,4,5Universitas Muhammadiyah Kendari, Indonesia
https://doi.org/10.47191/jefms/v7-i5-71
Google Scholar
Article Pdf
ABSTRACT:

The three-moment capital asset pricing model (three-moment CAPM) suggests that the expected excess return on stocks should include compensation for skewness risk. This study aims to investigate the ability of U.S. stock market skewness to predict Indonesian stock market returns. The data used in this research includes the S&P500 Index, JCI, JII, and LQ45 from January 2001 to December 2022. The results of this study indicate that U.S. stock market skewness can predict future excess returns of the Indonesian stock market. Additionally, when the estimation model incorporates alternative variables from both the U.S. and Indonesian stock markets, the predictive ability of U.S. stock market skewness remains significant and outperforms these alternative variables. The findings of this research can be used as a strategy for investors when trading in the Indonesian stock market. When the skewness of the U.S. stock market increases, the return of the Indonesian stock market is expected to decrease in the following month.

KEYWORDS:

Intertemporal CAPM; Sample skewness; Stock market; Return; Three-moment CAPM

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SJIF Impact Factor

Author's Desk

Downloads

Latest News

Aim and Scope

JEFMS aims to promote interdisciplinary studies in Economics, Finance and Management. The scope of the journal encompasses research articles, reviews and short communications.

Frequency of Publication

JEFMS will publish 12 monthly issues, We publishes articles as soon as the final copy of edited version is approved. Accepts articles in all research fields of Economics, Finance And Management Studies.

Call For Paper

1) Last Date of Submission : 26 November 2024
2) Article published within a week.
3) Submit Article : editor@ijefm.co.in
OR Submit Online

Jefms Indexed In