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ABSTRACT:

This study aims to determine the effect of system quality, perceived security, and price on pay-later user satisfaction in the Gajah Mungkur sub-district, Semarang, with an unknown population. Determining the number of samples in this study was calculated using Roscoe's theoretical formula and obtained a sample of 50 Shopee Paylater users in Gajah Mungkur District, Semarang. This research is quantitative. The data collection technique used a questionnaire with a non-probability sampling technique with purposive sampling. The analysis used is multiple linear regression analysis. The results of this study indicate that system quality has a positive and significant effect, perceived security has a positive and significant impact, and the price has a positive and significant effect on pay-later user satisfaction.

KEYWORDS:

pay-later user satisfaction; price; security perception; system quality.

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