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ABSTRACT:

The study focused on the impact of social media on e-marketing. The researchers used primary data through a Google form from various college students in Puducherry during the 2022–2023 periods and secondary data collected from various websites. The study focused on three main objectives: To research how social media affects online marketing, to investigate the relationship between social media and consumer perception and to determine the most popular social media platforms. It indicated that the majority of the respondents were involved in retail (32%), and the majority of students use Instagram (32%). Therefore, social media can influence e-marketing for various college students in Puducherry.

KEYWORDS:

Social media & E-marketing

REFERENCES:

1) Manohar, S., and S. Gobindbir. 2018. Impact of Social Media on E-Commerce. International Journal of Engineering & Technology 7(2): 21-6.

2) Shamsudeen, V., and A. Ganeshbabu. 2018. A Study on the Impact of Social Media Marketing Trends on Digital Marketing. International Journal of Engineering Research & Technology 8(03): 1-3.

3) Senthilkumar, V., and A. Nisha. 2020. Impact of Social Media in Online Marketing. National Level Seminar on “Digitalization in Business” 6(1): 120-5.
Websites
1) https://www.indeed.com/career-advice/career-development/importance-of-social-media-in-marketing

2) https://blog.hootsuite.com/social-media-ecommerce/

3) https://www.shopify.com/blog/advantages-and-disadvantages-of-ecommerce

4) https://webandcrafts.com/blog/advantages-and-disadvantages-of-e-commerce