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ABSTRACT:

Motivation’ has been proposed as one of the significant and effective methods for handling employee related issues in an organization since the 18th century, when Industrial Revolution (IR) 1.0 transformed the livelihood of people. Human resource practitioners and scholars, through their past studies and research from different eras of time, have identified various factors that motivate the employees. As humans are complex, various motivation theories have been developed by the researchers to understand people’s motivation better from different perspectives including their needs. Studies have indicated that various employee-related issues including employee turnover, organizational commitment, employee retention have been resolved through implementing the recommended motivation factors. This whole scenario was effective enough for the prevailing generations including Baby boomers, Gen X and Gen Y, as in most of the cases, issues arise from either the employees or the management where there was a gap of expectation fulfillment between these two parties only. The key question is, apart from these two parties, how if an external environment factor (refers to social media – YouTube in this study), leave an impact on the motivation factors of employees, especially the Gen Z, who is the first generation stepped onto the globally connected world. The focus of this study is centered on exploring the impacts of ‘YouTube’ as an earning platform on the motivation factors of Gen Z in their workplace.

KEYWORDS:

motivation factors, Gen Z, YouTube, earning platform, prevailing generations, management.

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