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ABSTRACT:

This research explores the nexus between entrepreneurship and sustainable rural development, focusing on the role of start-up enterprises as catalysts for positive economic, social, and environmental change in rural communities. In an era where rural areas face numerous challenges, ranging from economic stagnation to environmental degradation, fostering entrepreneurship has emerged as a promising strategy for revitalizing these regions. This study employs a multi-disciplinary approach and delves into the entrepreneurial ecosystem, examining factors such as access to capital, education, infrastructure, and policy support that influence the success and sustainability of rural start-ups. It explores how start-up enterprises contribute to job creation, skill development, and empowerment of local communities, ultimately enhancing the overall quality of life in rural areas. Furthermore, the study assesses the environmental sustainability practices adopted by rural start-ups, considering their potential to mitigate ecological challenges and promote eco-friendly business models. Through empirical analysis, case studies, and interviews with entrepreneurs and community members, this research contributes valuable insights to academic discourse and policymaking. By shedding light on the intricate relationship between entrepreneurship and sustainable rural development, the findings aim to inform strategies that empower rural communities, promote economic resilience, and create a blueprint for fostering long-term, sustainable growth.

KEYWORDS:

Sustainable rural development, startup, enterprises, social entrepreneurship

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