Does Entrepreneurial Orientation Effect on Competitive Advantage? A Case Study in Small and Medium Industries
1I Gede Rihayana, 2Wayan Gede Supartha, 3I Gusti Ayu Manuati Dewi, 4Ida Bagus Ketut Surya
1,2,3,4Department of Management, Faculty of Economics and Business, Udayana University, Bali, Indonesia
https://doi.org/10.47191/jefms/v7-i2-33ABSTRACT:
Small and medium industries are currently the foundation of many communities in developing countries. To grow sustainably, this industry must have a competitive advantage. The purpose of the study was to analyze the effect of entrepreneurial orientation on competitive advantage. This research was conducted on export-oriented small and medium handicraft industries with a sample of 78 industries. The collected data were analyzed using Warp-PLS.6. The results showed that entrepreneurial orientation consisting of proactive, innovative, and risk-taking was proven to be able to increase competitive advantage.
KEYWORDS:
proactive, innovative, risk taking, competitive advantage
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