With You: Personal Sales Strategy Make Up Y.O.U
1Ainur Wahyuni, 2Chusnul Rofiah
1,2STIE PGRI Dewantara Jombang
https://doi.org/10.47191/jefms/v7-i2-19ABSTRACT:
The aim of this research is to find out and explain the personal sales strategy carried out by Y.O.U Make Up Brand. This research uses a simple research design method with triangulation theory. Simple qualitative research can still be prepared without having to carry out long-winded discussions but can still be accounted for (Rofiah & Bungin, 2021). This research will be carried out by ANDA makeup distributor at Bravo Supermarket, Jombang Regency. To obtain data, researchers used the following techniques: 1. In-depth Interview Technique; 2. Direct Observation Technique; 3. Documentation Techniques. Source triangulation and theory triangulation are two types of triangulation used. The data analysis used is the Manual Data Analysis Procedure (MDAP) by (Rofiah, 2022). In this research, it was found that the personal sales strategy carried out by YOU Cosmetics was through the following activities: 1. Professionalism; 2. Trust, confidence, belief and knowledge; 3. Commitment, 4. Negotiation. It is hoped that the results of this research can deepen knowledge in the field of marketing and sales as well as provide one of the provisions and theories obtained during lectures to be applied in real life. As additional knowledge regarding Personal Selling Make Up Brand Y.O.U. and it is hoped that it can become a reference for cosmetic/skincare companies, especially those related to the Personal Selling Y.O.U Make Up brand in the future.
KEYWORDS:
Personal selling; Promotion, Personal selling stretgy; Personal Branding
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