Examining Landscape of Insurtechs’ Adoption: Level of Moroccan Companies
1Halima Elhoufi, 2Mariam Bounab, 3Yassine Tabaa
1,2,3Department of economics and management, Abdelmalek Essaâdi University, Tetouan, Tanger Morocco.
https://doi.org/10.47191/jefms/v7-i2-16ABSTRACT:
Digitalization has an impact on a wide range of financial services, including bank services, distribution, and more. Since insurance businesses are also service providers, digital solutions will only improve each component in the Moroccan insurance industry's value chain. Neither scholars nor practitioners have seen insurance industry as technology driven industry. However, the integration of digital solutions is a matter of time in the context of the digitalization of the insurance industry, incumbent insurance companies have been left behind. The aim objective of this article is to fill the gap and propose an adequate solution for Moroccan insurance companies. more particularly a conception for E- declaration of claims and E-renewal.
KEYWORDS:
Insurtech- Digitalization – Insurance – Communication – E-Renewal – Claims’ management
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