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ABSTRACT:

Cross-border e-commerce has experienced exponential growth, driven by globalization and advancements in digital technologies. However, logistics remains a critical determinant of success, presenting both significant challenges and promising opportunities. This systematic literature review synthesizes existing research on the logistical intricacies of cross-border e-commerce, identifying key barriers and potential avenues for improvement. Utilizing the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework, relevant studies were meticulously selected from Scopus-indexed journals published between 2015 and 2024. The findings reveal challenges such as regulatory compliance, last-mile delivery complexities, high operational costs, technology integration issues, and risk management difficulties. Conversely, opportunities lie in technological innovations like blockchain and artificial intelligence, strategic partnerships, sustainable practices, enhanced customer experience strategies, and policy advocacy. This review provides valuable insights for academics and practitioners seeking to enhance the efficiency and effectiveness of cross-border e-commerce logistics. It highlights areas requiring further research and offers practical recommendations to address existing challenges, thereby facilitating smoother international transactions and fostering global trade growth.

KEYWORDS:

Cross-Border E-Commerce, Logistics, Systematic Literature Review, Challenges, Opportunities, PRISMA

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