Analysis of the Influence of Consumer Trust, Perceived Benefits, and Usage Risks on QRIS User Satisfaction with Ease of Use as a Mediating Variable: A Case Study of Jatinegara District, East Jakarta
1Alvaro Clementino Rudolf, 2Aris Budi Setyawan
1Faculty of Economics, Gunadarma University, Depok, Indonesia
2Lecture Faculty of Economics, Gunadarma University, Depok, Indonesia
https://doi.org/10.47191/jefms/v7-i10-53
ABSTRACT:
This research aims to analyze the influence of consumer trust, benefits, and risks on user satisfaction with QRIS (Quick Response Code Indonesian Standard) through ease of use. In today’s era, payment or transaction systems are mostly conducted online using QR code scanning. Therefore, this research focuses on understanding the extent to which trust affects consumer satisfaction in using QRIS as a payment tool and explores the benefits of QRIS usage for the community. Additionally, the research assesses the impact of risks associated with using QRIS on user satisfaction. Ease of use serves as a mediating factor contributing to user satisfaction as the final outcome. The research employs stratified sampling as the sampling method. Data collection methods include interviews, observations, and distributing questionnaires. The analysis is conducted using SmartPLS 4 with Path Coefficient testing to measure the direct influence of independent variables on the dependent variable. The final results of this study are expected to provide insights specifically for QRIS service providers and developers.
KEYWORDS:
Consumer trust, perceived benefits, risk, satisfaction, ease of use, QRIS
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