Model Product Innovation and E-Commerce Portal in Management of Batik Craftsman MSMEs Based Industrial Sustainability
1Muazza, 2Mayasari, 3Siti Syuhada
1,2,3Department of Economics Education, Faculty of Teacher Training and Education, Jambi of University, Jambi, 36361, Indonesia
https://doi.org/10.47191/jefms/v7-i1-05ABSTRACT:
The development of the digitalization era requires batik craftsmen MSMEs Seberang Jambi City to innovate through the local industrial sector and prepare themselves to compete globally by increasing production productivity so that the products produced have commercial selling value and can maintain their sustainable existence This phenomenon provides an opportunity to revitalize the batik industry sub-sector Seberang Jambi City so that it can accelerate achievements in maintaining the sustainable existence of batik MSMEs. One of them is by innovating products and E-Commerce portal models in managing MSMEs batik craftsmen based on industrial sustainability Seberang Jambi City. This research is included in the type of development research to create an innovation model for batik products into home decor using the ADDIE (Analysis, Design, Development, Implementation, and Evaluation) model. This research will be carried out in Seberang Jambi City which consists of two sub-districts, namely Olak Kemang sub-district and Pelayangan sub-district, which are potential areas for MSMEs for Jambi Batik craftsmen originating from this area. The data analysis technique in this research uses descriptive qualitative. The research results show that the innovation of batik products into batik home decor products such as sofa cushions, wall decorations and others is considered worthy of development as a means of sustainability for the activities of the MSME Batik industry Seberang Jambi City. The E-commerce portal developed under the name "Lapak Batik" is considered suitable as a development for online marketers to make it easier for batik craftsmen in Batik MSMEs across Jambi City to market their products and develop the products they innovate. Evaluation of the product development of innovative batik products into batik home decor and the e-commerce portal "Lapak Batik" was declared feasible to be implemented in assisting batik MSME business activities Seberang Jambi City.
KEYWORDS:
Product Inovation , Portal E-Commerce, Industrial Suistanability Batik MSMEs
REFERENCES:
1) Almira, Amelia., dan Sutanto, JE. 2018. Pengaruh Inovasi Produk Dan Kualitas Produk Terhadap Keputusan Pembelian Maison Nob. PERFORMA: Jurnal Manajemen dan Start-Up Bisnis Volume 3, Nomor 2, Juni. Hal: 250-259
2) Amin, Fatkhul., Soelistijadi, R., dan Priambodo, Aji. 2012. Aplikasi E-Commerce Sentra Batik di Kota Semarang Sebagai Salah Satu Upaya Media Promosi dan Transaksi Secara Online. Jurnal Teknologi Informasi DINAMIK Volume 17, No.1, Januari
3) Chandra, S.T., 2015. Analisa Proses Dan Evaluasi Pengembangan Produk Baru (New Product Development) Pada Ud Raja Maritim. Jurnal Agora Vol 3 No 1
4) Chynthia & Hendra, 2014, Pengaruh Orientasi Kewirausahaan, Inovasi Produk, Dan Keunggulan Bersaing, Terhadap Kinerja Pemasaran Usaha Nasi Kuning di Kota Manado. Jurnal Riset Ekonomi, Manajemen, Bisnis, dan Ekonomi, vol 2 No. 3.
5) Ernawati, Diah. 2019. Pengaruh Kualitas Produk, Inovasi Produk Dan Promosi Terhadap Keputusan Pembelian Produk Hi Jack Sandals Bandung. Jurnal Wawasan Manajemen, Vol. 7 Nomor 1. Hal: 17-32
6) Fathor, A.S. 2014. Model Pemberdayaan UMKM melalui Intensifikasi dan Integrasi Sistem Komunikasi sebagai Dasar untuk Mempercepat Penguatan pada Kelompok Sentra. Jurnal Aplikasi Manajemen (JAM) Vol 12 No 4. Pp: 582-593
7) Hanim, Latifah., dan Noorman. 2018. UMKM (Usaha Mikro, Kecil, & Menengah) & Bentuk-Bentuk Usaha. Universitas Islam Sultan Agung: Unissula Press.
8) Indrayani, Lilin., Triwiswara, Mutiara., dan Evtriyandani. 2020. Prinsip Efisiensi Energi Untuk Mewujudkan Industri Batik Yang Berkelanjutan (Sustainable Industry). Prosiding Seminar Nasional Industri Kerajinan dan Batik. Yogyakarta: 6 Oktober
9) Jain, Vipin., Malviya, Bindoo., Arya, Satyendra. 2021. An Overview of Electronic Commerce (e-Commerce). Journal of Contemporary Issues in Business and Government Vol. 27, No. 3. https://cibg.org.au/
10) Kanagal, Nagasimha Balakrishna. 2015. Innovation and Product Innovation in Marketing Strategy. Journal of Management and Marketing Research Volume 18 – February. PP: 1-25
11) Nurbaiti, Titi., Harefa, Sentosa., Zaky, Muhammad., Pati, Hilarius Kia., Nurhayati. 2021. Sustainability UMKM Di Era Teknologi Green Industry. Adibrata Jurnal: Volume 2 Nomor 1, Agustus, pp: 126-134
12) Musnaini., Junita, A., Wijoyo, H., Indrawan, I. 2020. Digital Busines. Jawa Tengah: Penerbit CV. Pena Persada
13) Purwaningsih, Ratna., Yudha, Mahardhika Cakra., dan Susanto, Novie. 2016. Penilaian Keberlanjutan UKM Batik Kota Semarang dengan Metode Product Service System. Jurnal Teknik Industri, Vol. 18, No. 1, Juni, hal: 31-42
14) Rachman, Andi Ridho., Beny., dan Fernando, Erick. 2017. Perancangan E-Commerce Berbasis Website Pada Toko Mirabella Batik Jambi. PROCESSOR Vol. 12, No. 2, Oktober. PP: 1102-1117
15) Rasyid, Harun Al., dan Indah, Agus Tri. 2018. Pengaruh Inovasi Produk dan Harga Terhadap Keputusan Pembelian Sepeda Motor Yamaha di Kota Tangerang Selatan. Perspektif Vol. XVI No. 1 Maret. Hal: 39-49
16) Szalavetz, A. 2017. The Environmental Impact of Advanced Manufacturing Technologies: Examples from Hungary. Central European Business Review, 6, 18–29. https://doi.org/10.18267/j.cebr.177
17) Tzokas, N., Hultkinkb, E. J., Hartc, S. (2004). Navigating the new product development Process. North Holand: Science Direct. Indstrial manager marketing 33 (619–626)
18) Wahyudi, Acep Iwan. 2022. Pengaruh Inovasi Produk dan E-Commerce terhadap Keunggulan Bersaing (Survei pada Konsumen Produk B.O.T Store Kota Tasikmalaya). ULIL ALBAB: Jurnal Ilmiah Multidisiplin Vol.1, No.10, September. pp: 3487-3490.
19) Wibowo, A., Hidayat, A.S., dan Rahmawati, E. 2020. Pembangunan Aplikasi E-Commerce Pemasaran Batik pada Toko Batik Rifqi. Journal of Computer System and Informatics (JoSYC). Volume 1, No. 2, Februari. Page 46-53.
20) Yang, Li., Li, Ying., Wang, Jin., and Sherratt, R.Simon. 2020. Sentiment Analysis for E-Commerce Product Reviews in Chinese Based on Sentiment Lexicon and Deep Learning. IEE ACCESS. VOLUME 8. Pp: 23522- 23530.
21) Yu, Chun-Sheng., and Dong, Xue-Bing. 2013. A Conceptual Framework for E-Commerce Innovation in Chinese SMES. Journal of International Technology and Information Management Volume 22, Number 1. Pp: 17-42.
