JEFMS Journal

ABSTRACT:

This study aims to empirically prove 1) the effect of purchasing power attitude on financial behavior in housewives in Labuhan Village, Brondong District, Lamongan Regency, 2) the effect of managing personal finances attitude on financial behavior in housewives in Labuhan Village, Brondong District, Lamongan Regency, 3) the influence of saving attitude on financial behavior of housewives in Labuhan Village, Brondong District, Lamongan Regency. The sample selection method used is the probability sampling method, with a sample of 100 respondents. The data analysis technique used in this study is using SmartPLS with the help of PLS (Partial Least Square) software. The results of the study show that 1) Purchasing Power has a positive and significant influence on Financial Behavior,

KEYWORDS:

Financial Behavior, Financial Attitude, Purchasing Power Attitude, Personal Financial Management Attitude, Saving Attitude

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