Stakeholder Management to Improve Business Performance of
"Pekarangan Pangan Lestari (P2L)" Programs
1Umu Khouroh, 2Christina Sri Ratnaningsih, 3Bayu Rahayudi
1,2Faculty of Economics and Business, University of Merdeka Malang, Jl. Terusan Raya Dieng 62-64 Malang City, East Java, Indonesia
3Faculty of Computer Science, Brawijaya University, Jl. Veterans, Ketawanggede, Lowokwaru, Malang City, East Java, Indonesia
https://doi.org/10.47191/jefms/v6-i8-49
ABSTRACT:
This study aims to examine the influence of the community on the business performance of P2L program actors and to examine the role of universities and government support as moderators in this relationship. This research is an explanatory research with a quantitative approach. The sample in this study were P2L program actors in Malang Regency. The data collection method used a survey mode by sending questionnaires online through the P2L group member community and collected as many as 62 respondents from 30 members of the P2L group. Data analysis used the SEM-PLS method using the SmarPLS4 program. The research findings show that the community has a significant effect on the business performance of P2L program actors. Universities and government support do not moderate the relationship, instead government support has a direct impact on improving the business performance of P2L program actors. These findings also show that the stakeholders of the P2L program have a very important role, so they must be managed in such a way as to have a bigger and wider impact on the sustainability of the P2L program.
KEYWORDS:
Business Performance, P2L Program, Stakeholder Management,
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