JEFMS Journal

ABSTRACT:

The purpose of this study is to examine the link between the determinants of competitive advantage and competitive advantage itself at private institutions by mediating the performance of A and Excelled accredited study programs. This study employs a qualitative approach to study which comprises a literature review. With data gathered from documents relating to competitive advantage, the factors of competitive advantage, and the success of A and Excelled accredited study programs at private institutions. This study discovered that study program performance has a significant positive impact on competitive advantage and can mediate the link between study program accreditation, university reputation, graduate quality, and lecturer quality, as well as competitive advantage. As a result, efforts must be made to improve the performance of study programs by developing curriculum that is in line with industry needs, improving the quality of graduates and lecturers, and increasing the accreditation of study programs and the reputation of higher education institutions as a whole to increase competitive advantage in study programs that have A or Excelled accreditation at a private university.

KEYWORDS:

Determinants, Excellence, Study Program Performance, Private University, Concept

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