JEFMS Journal

ABSTRACT:

This article discusses the relationship between Personal Branding on the LinkedIn platform and individuals' job opportunities. While several other social media sites could be considered for similar research, researchers chose LinkedIn because it is a social networking platform focused on professionalism with content relevant to work, industry, economy, and the like. This research aims to learn how to increase career opportunities and recruitment information by using LinkedIn to build personal branding. This study uses the content analysis method to analyze increasing career opportunities and recruitment information through using LinkedIn to build personal branding as a recruiter. This study found that among the job openings analyzed, most of the job opportunities were in the field of Senior Growth Marketing, JR Software QA Engineer.

KEYWORDS:

Career Opportunities, Recruitment, LinkedIn, Personal Branding

REFERENCES:

1) Cheikh-Ammar, M., & Barki, H. (2014). "Like" is more than just a thumbs up: The role of feedback and sociability in SNS usage. 20th Americas Conference on Information Systems, AMCIS 2014, November 2015.

2) Denizli, U. (2020). Are Social Network Websites Effective Tools for Recruitment and Selection in Tourism Sector? an Exploratory Case Study. June, 507–524. https://doi.org/10.31410/tmt.2020.507

3) Elad, J. (2018). LinkedIn for dummies (5th Editio). Wiley.

4) Eseryel, U., Booij, R., & Eseryel, D. (2018). Recruitment through Linkedin: Lessons learned from the Fortune 100 Companies. November 2020.

5) Guillory, J., & Hancock, J. T. (2012). The effect of linkedin on deception in resumes. Cyberpsychology, Behavior, and Social Networking, 15(3), 135–140. https://doi.org/10.1089/cyber.2011.0389

6) Hosain, M. S. (2015). Adoption of Proper HRM Practices: A Technique for Retaining Employees and Increasing Firm Performance? SSRN Electronic Journal, October 2015. https://doi.org/10.2139/ssrn.2670538

7) Jobvite. (2021). 2021 Recruiter Nation Report. https://www.jobvite.com/lp/2021-recruiter-nation-report/

8) Joseph, J. (2013). The personal experience effect: Big brand theory applied to personal life. Happy About Book.

9) Kane, G. C., Alavi, M., Labianca, G., & Borgatti, S. P. (2014). What's different about social media networks? A framework and research agenda. MIS Quarterly: Management Information Systems, 38(1), 275–304.
https://doi.org/10.25300/misq/2014/38.1.13

10) LinkedIn. (2014). LinkedIn membership hits 300 million. 1–3.

11) Montoya, P. (2003). The brand called you: The ultimate brand-building and business development handbook to transform anyone into an indispensable personal brand. Peter Montoya Incorporated.

12) Pisano, S., Lepore, L., & Lamboglia, R. (2017). Corporate disclosure of human capital via LinkedIn and ownership structure: An empirical analysis of European companies. Journal of Intellectual Capital, 18(1), 102–127. https://doi.org/10.1108/JIC01-2016-0016

13) Priyadarshini, C., Kumar, Y. L. N., & Jha, R. R. (2017). Employer attractiveness through social media: A phenomenological study. Qualitative Report, 22(4), 969–983. https://doi.org/10.46743/2160-3715/2017.2663

14) Roulin, N., & Levashina, J. (2019). LinkedIn as a new selection method: Psychometric properties and assessment approach. Personnel Psychology, 72(2), 187–211. https://doi.org/10.1111/peps.12296

15) Shepherd, I. D. H. (2005). From Cattle and Coke to Charlie: Meeting the Challenge of Self Marketing and Personal Branding. Journal of Marketing Management, 21(5–6), 589–606. https://doi.org/10.1362/0267257054307381

16) Stokes, Y., Vandyk, A., Squires, J., Jacob, J. D., & Gifford, W. (2019). Using Facebook and LinkedIn to Recruit Nurses for an Online Survey. Western Journal of Nursing Research, 41(1), 96–110. https://doi.org/10.1177/0193945917740706

17) Wahba, M., & Elmanadily, D. (2018). Social Media Usage in Recruitment Practices in Egypt. International Journal of Business Administration and Management Research, 4(3), 1. https://doi.org/10.24178/ijbamr.2018.4.3.01