JEFMS Journal

ABSTRACT:

This study looks into the relationship between knowledge management and Organizational competitive advantage. It investigates how knowledge management practises might help to mitigate the impact of Organizational culture and leadership on attaining a competitive advantage in the marketplace. A quantitative research approach is used to obtain data from employees in various organisations via questionnaires. The findings emphasise the critical role of knowledge management in encouraging innovation, improving decision-making, and increasing operational efficiency, all of which contribute to competitive advantage. The research also highlights the role of Organizational culture and leadership in fostering knowledge sharing and use. The research's results emphasise cultivating a positive culture, investing in leadership skills, and dedicating resources to support knowledge management activities. While the study has limitations, such as its specific context and reliance on self-reported data, future research recommendations include longitudinal studies, comparative analyses, qualitative investigations, and investigating the impact of technology on knowledge management and competitive advantage. This study offers useful insights for organisations seeking to leverage knowledge management for long-term competitive advantage in today's volatile business market.

KEYWORDS:

Organizational culture, leadership, knowledge management, competitive advantage

REFERENCES:

1) Adeinat, I. M., & Abdulfatah, F. H. (2019). Organizational culture and knowledge management processes: case study in a public university. VINE Journal of Information and Knowledge Management Systems, 49(1), 35–53.

2) Ahmady, G. A., Nikooravesh, A., & Mehrpour, M. (2016). Effect of organizational culture on knowledge management based on Denison model. Procedia-Social and Behavioral Sciences, 230, 387–395.

3) Allal-Chérif, O., Guijarro-Garcia, M., & Ulrich, K. (2022). Fostering sustainable growth in aeronautics: Open social innovation, multifunctional team management, and collaborative governance. Technological Forecasting and Social Change, 174, 121269.

4) Arsawan, I. W. E., Koval, V., Rajiani, I., Rustiarini, N. W., Supartha, W. G., & Suryantini, N. P. S. (2022). Leveraging knowledge sharing and innovation culture into SMEs sustainable competitive advantage. International Journal of Productivity and Performance Management, 71(2), 405–428.

5) Azeem, M., Ahmed, M., Haider, S., & Sajjad, M. (2021). Expanding competitive advantage through organizational culture, knowledge sharing and organizational innovation. Technology in Society, 66, 101635.

6) Bag, S., Gupta, S., Kumar, A., & Sivarajah, U. (2021). An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance. Industrial Marketing Management, 92, 178–189.

7) Berraies, S., Hamza, K. A., & Chtioui, R. (2021). Distributed leadership and exploratory and exploitative innovations: mediating roles of tacit and explicit knowledge sharing and organizational trust. Journal of Knowledge Management, 25(5), 1287–1318.

8) Caballero-Anthony, M., Cook, A. D. B., & Chen, C. (2021). Knowledge management and humanitarian organisations in the Asia-Pacific: Practices, challenges, and future pathways. International Journal of Disaster Risk Reduction, 53, 102007.

9) Chandrasegaran, S. K., Ramani, K., Sriram, R. D., Horváth, I., Bernard, A., Harik, R. F., & Gao, W. (2013). The evolution, challenges, and future of knowledge representation in product design systems. Computer-Aided Design, 45(2), 204– 228.

10) El-Farr, H., & Hosseingholizadeh, R. (2019). Aligning human resource management with knowledge management for better organizational performance: how human resource practices support knowledge management strategies? In Current Issues in Knowledge Management. IntechOpen.

11) Ertosun, O. G., & Adiguzel, Z. (2018). Leadership, personal values and organizational culture. Strategic Design and Innovative Thinking in Business Operations: The Role of Business Culture and Risk Management, 51–74.

12) Garrido-Moreno, A., Lockett, N., & García-Morales, V. (2014). Paving the way for CRM success: The mediating role of knowledge management and organizational commitment. Information & Management, 51(8), 1031–1042.

13) Gope, S., Elia, G., & Passiante, G. (2018). The effect of HRM practices on knowledge management capacity: a comparative study in Indian IT industry. Journal of Knowledge Management, 22(3), 649–677.

14) Hayward, S. (2021). The agile leader: How to create an agile business in the digital age. Kogan Page Publishers.

15) Hislop, D., Bosua, R., & Helms, R. (2018). Knowledge management in organizations: A critical introduction. Oxford university press.

16) Kangru, T., Mahmood, K., Otto, T., Moor, M., & Riives, J. (2020). Knowledge-Driven Based Performance Analysis of Robotic Manufacturing Cell for Design Improvement. ASME International Mechanical Engineering Congress and Exposition, 84539, V006T06A032.

17) Khan, N. A., & Khan, A. N. (2019). What followers are saying about transformational leaders fostering employee innovation via organisational learning, knowledge sharing and social media use in public organisations? Government Information Quarterly, 36(4), 101391.

18) Lin, Y.-H., & Chen, Y.-S. (2017). Determinants of green competitive advantage: the roles of green knowledge sharing, green dynamic capabilities, and green service innovation. Quality & Quantity, 51, 1663–1685.

19) Lomineishvili, K. (2021). How Entrepreneurial Management and Continuous Learning Affect the Innovation and Competitiveness of Companies. Economic Alternatives, 27(3), 459–468.

20) Mahdi, O. R., & Nassar, I. A. (2021). The business model of sustainable competitive advantage through strategic leadership capabilities and knowledge management processes to overcome covid-19 pandemic. Sustainability, 13(17), 9891.

21) Mahdi, O. R., Nassar, I. A., & Almsafir, M. K. (2019). Knowledge management processes and sustainable competitive advantage: An empirical examination in private universities. Journal of Business Research, 94, 320–334.

22) Mansouri, A. A. Al, Singh, S. K., & Khan, M. (2018). Role of organisational culture, leadership and organisational citizenship behaviour on knowledge management. International Journal of Knowledge Management Studies, 9(2), 129– 143.

23) Memon, S. B., Qureshi, J. A., & Jokhio, I. A. (2020). The role of organizational culture in knowledge sharing and transfer in Pakistani banks: A qualitative study. Global Business and Organizational Excellence, 39(3), 45–54.

24) Moustaghfir, K., & Schiuma, G. (2013). Knowledge, learning, and innovation: research and perspectives. Journal of Knowledge Management, 17(4), 495–510.

25) Nguyen, B., Yu, X., Melewar, T. C., & Chen, J. (2015). Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability. Industrial Marketing Management, 51, 11–25.

26) Omotayo, F. O. (2015). Knowledge Management as an important tool in Organisational Management: A Review of Literature. Library Philosophy and Practice, 1(2015), 1–23.

27) Rajapathirana, R. P. J., & Hui, Y. (2018). Relationship between innovation capability, innovation type, and firm performance. Journal of Innovation and Knowledge, 3(1), 44–55. https://doi.org/10.1016/j.jik.2017.06.002

28) Sadeghi, A., & Rad, F. (2018). The role of knowledge-oriented leadership in knowledge management and innovation. Management Science Letters, 8(3), 151–160.

29) Santos, V., Goldman, A., & De Souza, C. R. B. (2015). Fostering effective inter-team knowledge sharing in agile software development. Empirical Software Engineering, 20, 1006–1051.

30) Schilke, O. (2014). On the contingent value of dynamic capabilities for competitive advantage: The nonlinear moderating effect of environmental dynamism. Strategic Management Journal, 35(2), 179–203.

31) Wang, Z., Wang, N., & Liang, H. (2014). Knowledge sharing, intellectual capital and firm performance. Management Decision.

32) Warrick, D. D. (2017). What leaders need to know about organizational culture. Business Horizons, 60(3), 395–404. https://doi.org/https://doi.org/10.1016/j.bushor.2017.01.011

33) Wiewiora, A., Murphy, G., Trigunarsyah, B., & Brown, K. (2014). Interactions between organizational culture, trustworthiness, and mechanisms for inter‐project knowledge sharing. Project Management Journal, 45(2), 48–65.