Surabaya City Kayoon Flower Market Development Strategy
1Dina Ameliah Putri, 2Teguh Soedarto,3Ida Syamsu Roidah
1,2,3Agribussiness Study Program, Faculty of Agriculture, UPN ”Veteran” Jawa Timur, Indonesia
https://doi.org/10.47191/jefms/v6-i7-33ABSTRACT:
The right development strategy will affect the level of income generated, this is because the strategy can contribute to the development of the Kayoon Flower Market. Over time, many entrepreneurs have turned to flower traders, and individual florist traders are no exception. The large number of individual florists has resulted in many competitors so the income generated by florists in the kayoon flower market has decreased. Therefore it is necessary to research the Kayoon Flower Market Development Strategy. The sample in this study was 82 respondents and this sample was used as a whole which is calledthe Census. The data analysis used in this research is SOAR analysis and QSPM Matrix. The results of this study are the implementation of alternative strategies by utilizing the use of social media which can increase product interest through some content and provide information on flower arrangement products.
KEYWORDS:
Florist, Strategy, SOAR Analysis, Social Media, QSPM Matrix
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