JEFMS Journal

ABSTRACT:

The reality shows that SMEs producing animal feed always face the phenomenon of staff job-hopping, especially sales staff. This phenomenon influences quite a lot of the business activities of enterprises, such as losing connection with customers, reducing revenue, etc.This study was conducted to find out the reasons why salespeople do not want to establish long-term relationships with businesses. The research method is carried out through an online questionnaire survey and multivariate data analysis. The results of data analysis from 180 sales staff at SMEs producing animal feed in Vietnam on employees' turnover intention are influenced by five factors: (1) Salary, bonus, and benefits; (2) The influence of work on personal life; (3) Leadership behavior; (4) the nature of work; and (5) Working conditions and environment. In addition, age and gender are also factors affecting the turnover intention of employees. On that basis, the author of the article proposes recommendations to help SMEs producing animal feed in Vietnam have appropriate orientations and policies to retain employees and help businesses have stable human resources.

KEYWORDS:

Turnover Intention; Sales agent; SMEs producing animal feed in Vietnam.

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