Contributions to Customer Satisfaction from Product Quality, Promotion and Price
1Yohanes Ferry Cahaya,2Indra Siswanti,3Yananto Mihadi Putra,4Ariella Chavva Pattiwael
1,4Faculty of Economics and Business, Perbanas Institute, Jakarta-Indonesia
2,3Faculty of Economics and Business, Universitas Mercu Buana, Jakarta- Indonesia
https://doi.org/10.47191/jefms/v6-i6-02ABSTRACT:
This study tries to examine how product attributes like quality, advertising, and price affect consumer pleasure. People who live in Central Jakarta and use the Shopee app to make purchases make up the study's demographic. For the 100-sample sample employed in this review, non-probability sampling with a purposive examining technique will be used. Utilizing Google forms to disseminate questionnaires, the primary data was collected. The Multiple Linear Regression Test method, the Classical Assumptions Analysis approach, the Pearson Product Moment test, and Cronbach Alpha statistics were used in this study to examine the validity and reliability. to evaluate the theory utilizing IBM SPSS version 26. The findings indicated that Customer Satisfaction is influenced by the variable Product Quality.
KEYWORDS:
Product Quality, Promotion, Price, Customer Satisfaction
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