JEFMS Journal

ABSTRACT:

The article provides an overview of Bancassurance, Bancassurance business activities in Asia and Vietnam. Through the method of data collection, analysis, and synthesis, the research team has evaluated the status of Bancassurance distribution channel activities at Vietnamese life insurance enterprises. The research team identified the development potential and challenges in developing Bancassurance in life insurance businesses. Concretizing the legal basis of Bancassurance business activities, requiring bank staff to learn carefully and be cautious in providing information about Bancassurance products, creating specialized products, and investing in technology platforms is the solution proposed by the research team in the article to solve the challenges in the development of Bancassurance.

KEYWORDS:

Bancassurance; Life insurance enterprises; Vietnam

REFERENCES:

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