JEFMS Journal

ABSTRACT:

Retail company stock prices are interesting to study because the COVID-19 pandemic has weakened economic conditions in Indonesia and impacted the performance of retail companies. In addition, there has been a change in consumer lifestyles in shopping at retail companies over the past few years, which has changed how retail companies do business. Both problems can lead to changes in the strategy and performance of retail companies, which can ultimately affect the performance of retail companies' stock prices. Therefore, the factors influencing the stock price performance of the retail company from 2015 to 2021 were examined in this study. From the entire population, only seven companies that meet the criteria were selected as research samples according to the criteria set out in the purposive sampling method. The analysis was carried out by comparing the results of inferential statistics and descriptive statistics. Path analysis using AMOS 12 software was chosen to answer the research hypothesis. This study concludes that the stock price of a retail company is significantly affected by how profitable the company is. This study fails to prove that the ratio of inventory turnover, working capital turnover, and company size can significantly affect the stock price of retail companies. In this study, some additional intriguing things were discovered. First, variations in working capital turnover may occasionally coincide with variations in ROA and stock prices. The inventory turnover movement was consistent with the COVID-19 pandemic conditions in Indonesia, which was the second finding. The study's final finding was that changes in retail firm profitability and stock prices were only sometimes connected with changes in company size.

KEYWORDS:

Retail Company, Company Performance, Stock Performance, Fundamental Performance, Pandemic Conditions

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