JEFMS Journal

ABSTRACT:

Learning orientation is considered a philosophy used by companies that emphasizes learning in every company activity. Learning-oriented companies will help these companies to develop their capabilities in facing competition. In some of the studies shown, it was found that there were some differences in the use of learning orientation indicators and also found some differences in the application of the position of the learning orientation variable. This study also formulated a research design for further research that focuses on examining the influence of marketing orientation, entrepreneurship orientation on business performance through learning orientation and innovativeness.

KEYWORDS:

Learning Orientation, Marketing Orientation, Entrepreneurship Orientation, Innovativeness, Business Performance

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