JEFMS Journal

ABSTRACT:

The study was conducted to review the works related to the travel trends and behavior of Generation Z published by reputable publishers from 2012 to 2022. The data was searched and analyzed on the website www.lens.org and VOS viewer software using bibliometric analysis and content analysis methods. The research results have identified six trends corresponding to Generation Z's tourism behaviors in the current period as a basis to continue to implement further research directions and develop strategies and policies that best meet the needs of potential customers - Gen Z

KEYWORDS:

Overview, Trends, Behavior, Travel, Gen Z

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