JEFMS Journal

ABSTRACT:

The tourism sector is very vulnerable to the influence of situations that result in the decline or cancellation of tourist visits, such as: the tension of the country's political situation, natural disasters, the global economic downturn, terrorism and security issues, human rights issues, and most recently related to epidemic situations Covid-19 pandemic. The island of Bali has really felt the bad impact of the Covid-19 Pandemic, where the decrease in foreign tourist arrivals to Bali caused many tourism industries in Bali to close which caused many employees to be laid off and even laid off. An "anomaly" occurred in Babahan Village because precisely during the Covid-19 Pandemic the development and development of the Babahan Rural Tourism was very strong and community participation was also high. A qualitative approach with a combination of FGD and Likert Scale Analysis and Importance Performance Analysis was used to find a naturalist pattern of community participation according to the situation and the benefits it brought to a sustainable rural tourism. The results of data analysis will be presented in a qualitative descriptive manner to provide a clear picture of the motivation and patterns of community participation towards sustainable rural tourism. The results showed that the motivation for community participation was the desire to advance by 33%, high responsibility for their work by 26%, motivation to do their best work by 21%, the desire to learn to master their work by 11%, and recognition of the performance carried out by 9%. According to Tosun's Participation Typology (1999), the participation of the Babahan Rural Tourism community includes "Spontaneous Participation", where the pattern of community participation in the development of the Babahan Rural Tourism is: 1) Undercurrent; 2) Active participation and direct involvement; 3) Participation in the entire development process including decision making; 4) Receive benefits; and 5) Participation in evaluating.

KEYWORDS:

Rural Tourism, Sustainable Tourism, Community Participation, Motivation, Participation Pattern

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