JEFMS Journal

ABSTRACT:

This study investigates the impact levels of transparent internal communication on employees' adaptation to firm changes in the context of the covid-19 pandemic. This study uses data of employees of enterprises in Hanoi City, Vietnam during 2021-2022. The data used for analysis and regression consists of 618 observations. We use Cronbach’s Alpha, EFA and regression model to learn the effect of different variables on employee uncertainty about organizational change. The results show that (i) transparent internal communication has a negative effect on the control coping strategy of employees; (ii) transparent internal communication has a positive effect on the escape strategy of employees; (iii) transparent internal communication has a negative effect on the employee uncertainty about organizational change; (iv) control coping strategy has a negative effect on employee uncertainty about organizational change; and (v) Escape Strategy has a positive effect on employee uncertainty about organizational change. Based on the findings, recommendations are given for improving the enterprises maintain a good quality of relationship with their employees.

KEYWORDS:

transparent internal communication, firm changes, employees' adaptation, Covid-19 pandemic, business administration

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