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ABSTRACT:

The current study aimed to examine the influence of perceived usefulness and perceived ease of use on behavioural intention among Brimo application users in the city of Bengkulu. A quantitative approach and survey methods were used to collect data. Brimo application users in the city of Bengkulu were used as the sample for this research. Using a questionnaire, data was collected from 96 Brimo application users in the city of Bengkulu. Multiple regression analysis was used to test this research hypothesis. The research results statistically show that: (1) perceived usefulness has a significant positive effect on behavioral intention, if in core self-evaluation the higher the perceived usefulness, the higher the behavioral intention; (2) perceived ease of use has a significant positive effect on behavioral intention, if in core self-evaluation the higher the perceived ease of use, the higher the behavioral intention; (3) perceived usefulness and perceived ease of uses together have a significant positive effect on behavioral intention, if in core self evaluation the higher the perceived usefulness and perceived ease of uses, the higher the behavioral intention. Perceived usefulness and perceived ease of use can influence behavioral intention by 36%. The remaining 64% is explained/influenced by variables outside the model.

KEYWORDS:

Perceived Usefulness, Perceived Ease Of Use, Behavioral Intention

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