The Influence of Technology Acceptance, Social Factors, Risk Perceptions on Attitudes and Intentions to Purchase (Study on Shopee Mobile Application Users)
1Sari, Novita, 2Bangsawan,Satria, 3Fihartini, Yuniarti
1,2,3Master of Management Study Program, Faculty of Economics and Business, University of Lampung, Indonesia
https://doi.org/10.47191/jefms/v6-i12-12ABSTRACT:
Internet transformation plays an important role in influencing consumer behavior and habits in society. One of the changes that has occurred in society can be seen in the way people shop online using the Shopee mobile application. This phenomenon is supported by the emergence of many e-commerce mobile applications that can make it easier for people to shop online. These factors ultimately increase and promote people's online shopping habits using mobile applications. This research aims to determine the factors that influence user attitudes and purchase intentions among Indonesian people in using the Shopee mobile application through the TAM theoretical model which is expanded with social factors and risk perception to investigate the determining factors that influence users' attitudes towards using the Shopee mobile application. Data collection was carried out using an online survey method with purposive sampling technique. The research sample consisted of 322 respondents with the characteristics of knowing and understanding the Shopee cellular application and being over 17 years old. Data analysis used SEM-AMOS with the help of AMOS 24 software. The research results show that of the nine hypotheses proposed, seven hypotheses were accepted and two hypotheses were rejected. Perceived ease and perceived usefulness are proven to have a positive and significant influence on attitudes towards using the Shopee mobile application and directly mediate the intention to purchase. Environmental influence and peer influence have a positive and significant effect on attitudes which ultimately influence intention to purchase. Risk perception is proven to have an insignificant influence on attitudes towards using the Shopee mobile application and intention to purchase
KEYWORDS:
TAM, Social Factors, Risk Perception, Intention, Shopee Mobile Application
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