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ABSTRACT:

Sustainable development goals agenda has been spread among macro and microeconomy in a country. At the micro level, entrepreneurship has become one of the rarest areas to be in touch with "greenness." Especially in Indonesia, there are many reasons why sustainable variables could only be implemented sparingly. This research aims to give insight into how to implement the green entrepreneurial orientation and green innovation and explain its catalyst and restraints on Indonesia's SMEs. The result found that several factors enhance the GEO and GI implementations, such as green dynamic capabilities, green market orientation, CSR, etc.

KEYWORDS:

Green entrepreneurial orientation, green innovation, SMEs, sustainable, CSR

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