Exploring Destination Competitiveness Based on the Quality of Human Resources
1I Nyoman Mahaendra Yasa, 2M. Rudi Irwansyah
1Faculty of Economics and Business, Udayana University, Indonesia.
2Faculty of Economics, Universitas Pendidikan Ganesha, Indonesia.
https://doi.org/10.47191/jefms/v6-i10-42
ABSTRACT:
This research aims to determine the role of human resource quality in increasing the competitiveness of tourist destinations. This research uses a literature review design with five stages by relating conditions in the Kalibukbuk Tourism Area. The research results show that the competitiveness of destinations in the Kalibukbuk Tourism Area is influenced by the quality of human resources. This is because tourism in the Kalibukbuk tourism area is competitive due to the potential of attractions and nature as destination resources. The results of this research provide recommendations for expanding expertise regarding the tools and materials needed in the service industry, so that attitudes, actions, manners and other characteristics need to be developed, because tourism areas will have competitiveness if the human resources in them are of high quality.
KEYWORDS:
destination competitiveness, kalibukbuk tourism area, quality of human resources, economic welfare
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