JEFMS Journal

ABSTRACT:

Applying the competitive profile matrix to analyze the competitiveness of commercial banks plays an important role due to the benefits it brings to bank managers in the process of forming strategies competition of banks. This article was conducted to build a competitive profile matrix of Vietnam Maritime Commercial Joint Stock Bank to clearly indicate the strengths and weaknesses of the bank compared to other banks with similar resources and models. Operations as well as business methods. To construct the competitive profile matrix, the three-step theory is applied. Combined with that, the questionnaire survey method was used twice. The first time is to identify the 10 most important factors affecting the competitiveness of commercial banks in general. The second time is to determine the weight and level of influence of the factors. The research results of the article show the competitive profile matrix of Vietnam Maritime Commercial Joint Stock Bank in comparison with four other banks VIB, TPbank, OCD and BacAbank.

KEYWORDS:

banking, competitiveness, competitive profile matrix

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