JEFMS Journal

ABSTRACT:

The purpose of this study is to analyze the competence, career development and public relations performance of the Sidoarjo Police. The approach used for this research is a qualitative approach with descriptive case study methods, data collection techniques through observation and in-depth interviews with purposive selection of informants using SWOT model analysis. The results show that by analyzing the three indicators of Competence, Career Development and Public Relations Performance of the Sidoarjo Police, the authors can conclude that the skills, soft skills and competencies of members of the Sidoarjo Police Public Relations are in accordance with the role and job description as a whole, but there are several factors that hinder in carrying out public relations duties as a whole. This can be seen from the fact that some people still do not know the information updates submitted by public relations, because the Sidoarjo Police still utilize their official social media accounts such as Facebook, Instagram, Twitter and Youtube to the fullest to integrate services to the community. So the efforts that need to be made to improve the Sidoarjo Police, especially public relations are to increase the competence, career development needs of its members so that the performance achievements of members can be competent and maximal.

KEYWORDS:

Competence, Career Development, Performance

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