JEFMS Journal

ABSTRACT:

The gig economy keeps growing along with the development of digital technology and internet accessibility. The gig economy already applied to various sectors, especially to digital-based jobs. The gig economy is going to optimize the farmer performance only is the farmers have the knowledge of digital technology, internet access, and the digitalized farming system. This research approached the farming activities and the farming environment that affected the application of the gig economy. The gig economy can apply to the farming activities that required more labour, such as planting, harvesting, and product marketing. The offline gig worker can involve in the planting and harvesting activities. The online gig worker can participate in the product marketing activities using the reseller or drop-shipping system to reach deeper into the market. The internal factor that should get attention is the farmer's readiness to hire the gig worker, especially the labour training. The external factors that should get attention are government policies, applicable law, and the health issue due to current pandemics condition.

KEYWORDS:

Gig economy, Gig farming, Digital farmer, Online marketing

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